WTCC SUPPORTS MAKE CARS GREEN CAMPAIGN
Competitors from the FIA World Touring Car Championship will
be supporting the FIA's Make Cars Green campaign from the
first round of the series, in Curitiba, Brazil, this weekend.
During the Brazilian event and for the rest of the season,
the campaign's logo will be displayed prominently on every
car in the field.
Make Cars Green is an international campaign, aimed at reducing
the impact of motoring on the environment. This can be achieved
in a number of ways, such as through the promotion of more
environmentally friendly and fuel efficient driver behaviour;
the introduction of new technologies to help motorists monitor
their environmental impact; the improvement of tyre design
to help save energy; and by encouraging the global use of
unleaded and sulphur free fuels.
As part of the campaign, the FIA has launched a public policy
Declaration which calls on the United Nations to adopt the
first ever worldwide target for CO2 emissions in passenger
cars. Make Cars Green also outlines how policy makers, industry
and consumers can all play a constructive role in the development
of a more ecologically sustainable means of personal mobility
in the future.
FIA President Max Mosley said: "It is immensely satisfying
that so many competitors in world motor sport are championing
the FIA's campaign to make motoring more sustainable in the
future. This support will be a major benefit to our mission
to encourage ecologically sound mobility worldwide."
Jacques Behar, Chairman & CEO of KSO, commented: "The
WTCC is honoured to support the FIA's Make Cars Green campaign.
Because of the obvious relationship between the touring cars
and their road-going equivalents, we strongly believe that
the WTCC has a key role to play in raising public awareness
of these environmental initiatives."
For further information: www.makecarsgreen.com
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