HAMLEYS EXTENDS SPONSORSHIP
The AT&T Williams team today announced an extension
of its sponsorship partnership with Hamleys, the iconic international
toy store.
Hamleys, which has partnered Williams F1 since 2004, is extending
its commitment to the team by agreeing a new sponsorship deal
that will see the toy store’s distinctive logo graduate
to the sidepod positions on the car. The Hamleys brand will
also be featured within the team environment.
Nick Mather, Chief Executive of Hamleys, said, “Our
Formula One sponsorship has provided a novel and successful
international marketing platform for Hamleys. Based on this
success, we are delighted to be renewing the sponsorship and
taking up more prominent positions on the car.”
The AT&T Williams Team Principal, Frank Williams, commented,
“Hamleys has been an enduring partner for AT&T Williams
and we are genuinely delighted that today’s increased
sponsorship commitment has been prompted by our successful
relationship to date. Increased support from premium brands
such as Hamleys will give our partner portfolio an invaluable
international retail presence.”
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