CRANFIELD LAUNCHES NEW PARTNERSHIP WITH WILLIAMS F1
A unique partnership has been announced between the Centre
for Customised Executive Development at Cranfield School of
Management and the Formula One team, Williams F1.
The partnership brings together Cranfield’s expertise
in management development with Williams F1’s experience
of delivering sustained performance in the most competitive
of environments, Formula One motorsport. Organisations seeking
innovative development for their executives can access a range
of customised workshops that harness the combined expertise
of both partners. Mark Jenkins is Professor of Business Strategy
at Cranfield School of Management, co-author of Performance
at the Limit – Business Lessons from Formula 1 Motor
Racing and has been instrumental in developing the partnership
with Williams. Mark, who has researched performance in Formula
One for several years, said, “Formula One provides a
powerful example where performance is achieved by unique combinations
of people, finance and technologies. It encapsulates many
of the challenges faced by today’s organisations and
their executives: challenges such as delivering high performance
through team-work, accelerating speed to market, sustaining
competitive advantage and enhancing innovation and creativity.”
Bill Shedden, Director of Cranfield’s Centre for Customised
Executive Development, said, “This partnership between
a School of Management and a business that operates under
intense, and very public, competitive pressure generates new
perspectives for developing executives in the key areas of
leadership, innovation and high-performance. It is a collaboration
that adds an exciting new dimension to the range of learning
experiences we can offer our clients.”
”We’ve long known that the ways in which we manufacture
and market our primary product, Formula One racing cars, incorporates
processes that have applicability to other businesses”,
says Frank Williams, Managing Director of Williams F1. “Through
this partnership with Cranfield School of Management we hope
to formalise and commercialise our knowledge and add genuine
value to the companies and organisations that participate
in the Cranfield programme.”
Cranfield School of Management is a world-class university
management school, renowned for its strong links with industry
and business. It is committed to providing practical management
solutions through a range of activities, including: postgraduate
degree programmes, management development, research and consultancy.
The Cranfield Centre for Customised Executive Development
partners with over 60 corporate and public sector clients
each year to improve individual and organisational performance.
It is one of the largest providers of customised executive
development in Europe.
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