ORIS EXTEND & INCREASE INVOLVEMENT WITH AT&T WILLIAMS
Oxford, UK & Hölstein, Switzerland, 7 January 2008.
The AT&T Williams team today confirmed that long-term
official watch partner, Oris, has extended and increased its
existing partnership agreement with the team for a further
three years.
Established in 1904, Oris is a Swiss watch maker that designs
and manufactures precision timepieces with a hallmark mechanical
action, always incorporating a trade mark red rotor as an
integral element of all timepiece mechanisms.
With a wide variety of models spanning dress watches to performance
sports instruments, Oris has been a partner of the Williams
team since 2003 and during this time has created several bespoke
drivers watches, the most recent being the Nico Rosberg Limited
Edition chronograph.
Oris will enjoy an extended range of branding on team inventory
and assets including on-car identity, branding on drivers’
gloves and overalls, visibility on the pit wall canopy and
other elements of the team’s trackside environment.
To celebrate both their contract extension and Williams’
30th anniversary in 2008, Oris is launching a premium limited
edition watch, the jubilee edition Oris TT3 Formula Gold,
with only 300 numbered units being released for sale worldwide.
On the extension of the agreement, Ulrich Herzog, Chairman
and CEO of Oris SA, Switzerland, said, “The Oris brand
has been a definite beneficiary of our long term relationship
with Williams. This new three year commitment which takes
us through to the end of 2010 is a sign of our desire to continue
to derive more from our association with the team as Oris
strengthens its brand, reputation, sales and international
appeal.”
For his part, AT&T Williams Team Principal, Frank Williams
said, “I am always delighted when long-standing partners
agree to renew their relationship with the team as it is the
greatest validation of what we do. In a split-second business,
having a watchmaker of Oris’ stature and pedigree with
us through to 2010 is a great vote of confidence.”
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