McGREGOR CONFIRMED AS AT&T WILLIAMS’ OFFICIAL
CLOTHING PARTNER
AT&T Williams today confirmed that McGregor, the premium
fashion brand, is to be the official clothing partner of the
team for the next three seasons. The partnership will involve
the design and tailoring of completely new team uniform for
the race and test teams, as well as a bespoke working clothing
design for the company’s 520 factory-based staff.
McGregor is part of the McGregor Fashion Group BV, which
has grown to become one of the most successful fashion houses
in the higher end market segment since it was founded in 1993.
The McGregor Group comprises the McGregor, Gaastra, Dimaggio
and Adam Menswear brands and employs 600 staff in Europe,
has 3,000 multi-brand stores, 190 concessions and more than
100 own brand shops worldwide.
The McGregor brand will make its debut within the team environment
with the opening test sessions of 2008. The fashion group’s
logo will feature on the cars, the drivers’ helmets
and all team clothing. The new team uniform, which will be
launched at the Australian Grand Prix in March, includes caps,
trousers, jackets, shirts, jumpers, shoes, belts and luggage
and will be designed using Williams’ traditional racing
colours of blue and white. Also sporting the familiar colour
combination will be the “Williams F1 by McGregor”
spring collection for the consumer marketplace. Inspired by
the new team kit, the exclusive collection will be launched
in store in March 2008.
In addition to the design and supply of team uniform and
the Williams F1 by McGregor range, the Dutch manufacturer
will also be producing a Williams retro collection. Influenced
by colours, logos and designs from the team’s history,
the iconic collection will be a commemorative reflection of
the team’s sporting heritage, launched in a landmark
year when Williams will celebrate 500 races and 50,000 raced
laps in its thirtieth year in Formula One.
Of the new partnership, Jan Paul ten Hoopen, McGregor’s
Commercial Director, commented, “McGregor is proud to
be the official clothing partner of one of the most successful
Formula One teams. As Formula One’s only team that exists
solely to race, Williams, as McGregor, is a team associated
with drive, enterprise, a strong heritage and a great chance
of success in the future.” He continued, “This
partnership will enable us to place our continuous international
growth on the fast track in countries such as the UK, France,
Switzerland, Italy, Spain and Portugal while giving our brand
image a powerful boost.”
Frank Williams, Team Principal of the AT&T Williams team,
said, “I firmly stand behind McGregor’s core ethos:
No Future without Ambition. We are very proud to have as a
partner such an inspired and international lifestyle brand
as McGregor and I look forward to the undoubted contribution
they will make to the highest standard of presentation for
our personnel in the Formula One paddock this season and beyond.”
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