Philips Shavers signs multi-year sponsorship with AT&T
Williams
Philips Shavers today signed a new multi-year sponsorship
agreement with the AT&T Williams team. The agreement,
which runs through to the end of the 2010 Formula One season,
includes exclusive access to promotional collateral and an
increased level of branding with the team.
“Over its first two years, Philips partnership with
the AT&T Williams team has yielded significant returns
for our shaving business and raised the global profile of
the Philips Shavers brand” said Nico Engelsman, Senior
Vice President, Philips Shavers. “We are proud to be
an official partner of one of Formula One’s most successful
teams, a team which shares our core values of technical innovation
and the pursuit of excellence. Entering into a new three year
sponsorship agreement clearly demonstrates Philips Shavers
confidence in our partnership and in the AT&T Williams
team" he concluded.
The Philips Shavers brand will now appear on the back of
the team’s shirts as well as existing branding positions
on the nose of the car and on the team’s overalls. In
addition to Official Sponsor Designation, use of logo and
team imagery, Philips Shavers also has promotional rights
via both team drivers, Nico Rosberg and Kazuki Nakajima.
In 2008, Philips Shavers enters its third season as a sponsor
of the AT&T Williams team. So far in 2007, Philips’
Domestic Appliances and Personal Care (DAP) business has continued
to see exceptional growth with a 20% increase in Q3 sales
compared to the same period in 2006. The clear success of
the partnership and the support it has provided to the launch
of Philips breakthrough shaving products, arcitec and Moisturising
shaving system, has led to Philips Shavers long term commitment
to the AT&T Williams team.
Sir Frank Williams, Team Principal, AT&T Williams commented:
“We are delighted to have Philips Shavers continued
support in 2008 and are equally pleased that they are achieving
such positive results through the relationship. Their shavers
brand has continued to develop effective and creative Formula
One-themed promotional activities which has impacted positively
on sales. We look forward to their continued support over
the next three years as well as ensuring the team remain clean-shaven
and presentable at all times." The AT&T Williams
team and Philips Shavers partnership is a strategic alliance
that brings together two companies with similar values and
culture. AT&T Williams is one of the world’s leading
Formula One teams and has secured 16 FIA Formula One World
Championship titles, whilst Philips Shavers holds the number
one position in the electrical shaving market.
Today, Formula One is the world’s single most popular
annual televised sporting event with an average of 162 million
TV viewers across the globe per Grand Prix. Philips’
continuing partnership with the AT&T Williams team, has
been and will be extremely important for global exposure and
marketing of the Philips Shavers brand for the next three
years.
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