BTCC ANNOUNCES HiQ AS NEW TITLE SPONSOR
HiQ, the nationwide vehicle servicing and tyre retailing
network, has announced its title sponsorship of the UK’s
premier motor racing series, the MSA British Touring Car Championship,
for the next three years beginning with the 2008 season.
This high-profile sponsorship will play a key role in promoting
HiQ’s ambitious programme of development which is set
to change the way ‘fast fit’ is delivered in the
UK.
HiQ is part of the Goodyear Dunlop group in the UK, which
has backed the BTCC since 2005 with the high-performance Dunlop
tyre brand as title sponsor. Dunlop will continue as official
tyre supplier to the BTCC.
Neil Burrows, HiQ Managing Director, stated: “The BTCC
has proved that it can deliver a high value of advertising
worth, with live ITV coverage, the biggest UK motor sport
attendance figures and broad media exposure. It gives HiQ
a perfect opportunity to promote our unique offering as we
re-launch and grow our network across the UK."
HiQ’s presence at BTCC meetings will extend considerably
beyond the title sponsorship to the championship. The company
will invite staff, franchisees and fleet customers to events,
and the nationwide reach of HiQ branches will provide the
basis for localised PR campaigns to promote BTCC events in
town centres across the country, making the championship even
more accessible for fans.
BTCC Series Director Alan Gow said: “I am thrilled
that HiQ has chosen to partner with the BTCC to accelerate
its ambitious network-building plans in the UK. We have enjoyed
a great relationship with the parent company, Goodyear Dunlop,
for several years, and are delighted that the group continues
to work closely with the BTCC through promoting its HiQ retail
network as it expands across the country.”
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