DAKTRONICS UNVEILED AS BRITISH SWIMMING PARTNER
Daktronics, a world leader in LED visual display screens,
have been appointed as an Official Partner of British Swimming.
Daktronics are primarily known for their LED video display
boards but the partnership and endorsement of the governing
body will provide Daktronics with a platform to promote their
timing equipment to facility operators and pool architects
as well as giving access to top athletes who will use and
test the equipment as it develops further.
The partnership will also include the supply of two fully
portable scoring solutions for British Water Polo with each
set comprising a scoreboard, timer and shot clocks. These
will be wireless based and of real benefit to the sport for
competitions and tournaments.
Daktronics will also be looking at a scoring system for synchronised
swimming while providing full training for staff and volunteers
in the use of all of the equipment across all disciplines.
Daktronics equipment is already installed at the new Picton
pool in Liverpool so Britain's swimmers will have the opportunity
to put it through its paces at the ASA National Championships
in July.
British Swimming Commercial Director Katie Brazier is looking
forward to working with Daktronics.
"We are delighted to welcome Daktronics into the British
Swimming sponsor family," said Brazier.
"Having top quality timing, audio and visual display
facilities at our events is very important so we're excited
about working closely with our Daktronics colleagues to make
the most of their expertise in these areas."
Daktronics Aquatic Sales Representative Ewan Prentice believes
the partnership will have real benefits to aquatics clubs
throughout the UK.
"Daktronics UK Ltd is excited about this opportunity
to be associated as a commercial partner with British Swimming,"
said Prentice.
"The affiliation will add extended value and depth to
our long term ambitions of providing cutting edge timing equipment
and LED display screens to the aquatics market.
"This strategic joint venture will help Daktronics concentrate
on providing customers with exceptional levels of service,
industry knowledge and dedication.
"We are very much looking forward to working with British
Swimming while offering associated clubs cost effective scoring
and timing solutions."
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