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LITTLE MERMAID LENDS A FIN TO SYNCHRONISED SWIMMING

The Amateur Swimming Association (ASA) has teamed with Disney to launch a nationwide campaign to get Britain's youngsters into their local pools and learning the skills of synchronised swimming.

Launched in London yesterday, Ariel's AquaFun provides young children with an introduction to synchronised swimming and teaches them basic moves accompanied by music from Disney's The Little Mermaid.

Developed by the ASA, AquaFun sessions can be enjoyed by children as young as five and are a fun way for youngsters to get active and gain water confidence. Led by qualified coaches, each session includes demonstrations from experienced synchronised swimmers and all children involved go home with a goody bag to remind them of their day.

A series of Ariel's AquaFun events are taking place across the country from next month with sessions already planned in Birmingham, Manchester, Bristol and Newcastle. The programme will then be rolled out in pools across Britain where hundreds of children will get the chance to try out the special Ariel routines.

With interest in synchronised swimming on the increase, Ariel AquaFun aims to give the sport a major boost and help raise awareness in the run-up to the London Olympics where Britain will be entering a Synchro team for the first time in the country's history.

Disney's Kirstin De Groot commented:

"Not only is Ariel one of our best known princesses but as a mermaid she's probably the greatest synchronized swimmer in movie history. Who better to encourage children to give it a go?

"We hope that by adding a bit of Disney magic to the sport we can attract more young people and hopefully uncover Britain's first ever Olympic gold medallist synchronized swimmer."

ASA National Development Officer for Synchronised Swimming Karen Thorpe explained:

"These events are about young children having fun and learning new skills in the water, but they also give us the opportunity to raise the profile of synchronised swimming and hopefully get more people involved in the sport.

"As we develop a team to compete at the 2012 Olympics, we are looking to add to the pool of talent in order to provide a legacy from the Games and be able to challenge on the international stage for years to come.

"When Disney approached us, we immediately saw the potential for a synchronised swimming event featuring The Little Mermaid and we are really looking forward to travelling the country and meeting all the people taking part.

"With one in five children unable to swim the required 25m at Key Stage Two, we hope these events may also introduce young people and their families to the benefits of swimming. As well as being a great activity for all the family, swimming is a gateway to a whole host of water activities and is a great way of building stamina, increasing flexibility and generally keeping fit and healthy."

England's Commonwealth silver medallist Jenna Randall was part of the team that launched the event in London.

 

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