ING Renault F1 Team welcomes new partners for 2008 - 31
JAN 2008
The ING Renault F1 Team is delighted to welcome a range of
new partners to the team, ahead of the 2008 FIA Formula 1
World Championship. Pepe Jeans, Universia and Sanho Human
Services will join the team as partners, Avus has joined the
roster of official suppliers, while a range of leading technology
firms – APC, Appro, CD adapco and NetApp – will
make a decisive contribution to the brand new CFD Centre,
which is due to come on-stream at Enstone in 2008.
Pepe Jeans, Universia and Sanho Human Service will all join
the team as official partners for the new season. Pepe Jeans
and Sanho Human Service will enjoy on-car branding, while
Universia will be present on the driver overalls.
The team's roster of official suppliers has been boosted by
the arrival of Avus as the team's supplier of wheel rims.
This area of the car has been the subject of intensive technical
development in recent seasons, and the new relationship with
Avus will allow the team to make further advances in this
domain.
The team is also pleased to announce a range of CFD Partners,
who will all play integral roles in the successful commissioning
of the new CFD centre of excellence currently under construction
in Enstone. APC will provide racking, including cooling and
power supply, for the servers that will equip the centre;
APC's energy-efficient solutions have already been used successfully
in the team's data centre, which provides storage for 121
million MB of data on 112 servers. Appro is a leading developer
of innovative, high-performance servers, cluster-solutions
and workstations; their solutions will be critical in providing
the computing power that will drive the CFD Centre. CD-adapco's
leading CFD code - STAR-CD - plays a critical role in the
team's aerodynamic development, and NetApp will provide customised
data storage solutions for the Centre, allowing the team to
manage and access the large amounts of data that will be generated
during the development process.
ING Renault F1 Team Managing Director Flavio Briatore
commented:
"The team's commercial outlook is healthier than ever
for 2008. Renault has demonstrated its commitment to the sport
with the new CFD Centre, and we have a range of cutting-edge
partners eager to collaborate on this exciting project. We
are also delighted to welcome our new partners, Pepe Jeans,
Universia and Sanho Human Service. They will join a committed
collection of team partners, whose support and commitment
were unwavering throughout last year; we thank them for renewing
their confidence in the team, and I am sure we will enjoy
a competitive season together. Our title partner ING successfully
demonstrated the value of Formula 1 for any major global corporation
during 2007, and we are excited to continue working with them
in the years ahead."
ING: a case study in Formula 1 sponsorship activation
2008 will mark the second year of ING Group's title sponsorship
of the ING Renault F1 Team. ING is one of the world's leading
global financial institutions, and its entry into Formula
1 in 2007 was widely lauded as one of the most successful
in the sport's history.
ING was the second most-visible F1 sponsor during 2007, and
recorded a 100% jump in awareness of the company as an F1
sponsor. There was a 45% increase in willingness to do business
with ING, and a 25% increase in positive perception of the
company, as a result of its F1 sponsorship programme and activation.
Improved on-track performances should see the company consolidate
this position during 2008, as well as using Formula 1 to drive
more business to the company. The successfully entry ING has
made into the sport gives further proof of F1's status as
a uniquely powerful, annual global marketing platform.
|
