ING Renault F1 Team and the Gauteng Provincial Government
announce a new partnership in South Africa
The Gauteng Provincial Government and the ING Renault FI
Team, today the 22nd of February 2008, announced a partnership
aimed at promoting Gauteng as the home of competitive sport.
Gauteng Province is the economic powerhouse of South Africa
and home to the cities of Johannesburg, Tshwane and Ekurhuleni.
The Province contributes in excess of 34% to South Africa's
GDP (and almost 10% of Africa's GDP), and is home to most
of the region's financial, construction and manufacturing
sectors. Furthermore, the Province is also emerging as a Globally
Competitive City Region, competing for investment and tourism
with other global regions – and it is well-placed to
increase its global market share in these sectors, thanks
to world-class infrastructure and logistics systems.
Following the success and exposure generated by the ING Renault
F1 Team's Roadshow in Johannesburg's Sandton suburb last July,
which attracted some 80,000 spectators, the Gauteng Provincial
Government hopes to use this new partnership as a platform
for increasing its international profile, and generating further
inward investment.
The partnership between ING Renault F1 Team and the Gauteng
Government, set for an initial period of one year, will aim
to help promote the Gauteng province internationally culminating
in a new F1 Roadshow event through the streets of Johannesburg
scheduled for July 27th 2008. This partnership will also a
feature a competition to be run throughout the Gauteng Province
that will mark a unique first for the Renault F1 Team and
for South Africa: offering a chance for one winner to drive
the Renault F1 Team 2007 race car!
Renault already has a strong presence in the region, and
has recently announced that the new Renault Sandero will be
produced in South Africa from 2009. This partnership will
undoubtedly further strengthen the brand in this important
market.
ING Renault F1 Team Managing Director Flavio Briatore commented:
"We are delighted to welcome the Gauteng Provincial Government
as a partner of the team, and are very excited about the communications
activities that we will put in place. South Africa is a fast-growing
country and this partnership will form a key element in its
image-building campaign and development."
Mr Paul Mashatile, MEC of Department of Finance & Economic
Affairs of The Gauteng Provincial Government, added: "The
partnership between the Gauteng Provincial Government and
ING Renault F1 Team aims to increase further the marketability
of Gauteng as an investment and tourism destination, as well
as consolidating the region as Africa's home of sport. This
partnership will enable us to showcase our competitive advantages
to a wider audience, and to add further impetus to some of
our strategic automotive and related manufacturing sectors."
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