ING Renault F1 Team reveals Second Life® experience
- 11 MAY 2007
The ING Renault F1 Team today announced that it will make
its entry into the Second Life® virtual world on May 25th.
The ING Renault F1 Team today announced that it will make
its entry into the Second Life® virtual world on May 25th
with an event offering media and a select group of fans the
opportunity to participate in a live press conference within
Second Life® featuring Finnish star Heikki Kovalainen.
The virtual world of Second Life® presents a unique opportunity
for enthusiasts and people new to Formula 1 across the globe
to join a single, virtual community in which they can share
their passion and enthusiasm for the sport. Not only will
the ING Renault F1 Team island offer visitors unique interactive
experiences, it also aims to be a space in which enthusiasts
can debate freely, while also taking advantage of the opportunity
to interact with team members from a front-running F1 team
during regular, post-race events.
The ING Renault F1 Team island has been designed a simple
goal: to offer a unique, behind-the-scenes experience to enthusiasts
and non-enthusiasts alike. Formula 1 is a sport where success
requires dedication, passion and teamwork, and the Island
will aim to educate visitors about the sport's demands, while
also allowing them to relax together or challenge each other
in a number of fun, racing activities.
Constructed around a challenging racetrack, the ING Renault
F1 Team island is split into 9 zones, each offering visitors
a number of activities designed to increase their understanding
of Formula 1 whilst providing a unique interactive experience:
Race Track. Visitors can buy their race overall and helmet,
then step into go-karts, whose design has been inspired by
Renault's 2007 F1 car, the R27. Visitors will be able to invite
a group of friends and organise a race to see who really is
the fastest out on track and then experience the thrill of
stepping onto the winner's podium and spraying the champagne!
Press Conference. F1 fans visitors will feel what it's like
to step into the spotlight as you face the TV cameras and
flash bulbs, just like the drivers they admire. This area
will allow visitors to download the latest press materials
in order to keep up-to-date with team news, and will include
a Message Centre, where team fans can send questions to the
team which may be used in the regular post-race podcasts,
or answered during the post-race meetings that will be held
with the team after each Grand Prix.
Garage and Pit-lane. For any F1 team, the garage is the real
heart of the matter. Explore a realistic recreation of the
team's facilities when they are at the track, and learn about
the jobs involved in one of the pressure points of any Grand
Prix, the pit-stop. Team members will explain what their jobs
involve, and visitors can simulate the roles involved in servicing
an F1 car such as changing a tyre, or operating the jack.
This interactive area is designed to allow visitors to improve
their understanding of the work involved behind-the-scenes
every time a Formula 1 car turns a wheel. Visitors can then
relax in the chill-out area' behind the team's garage, complete
with the ever-present tea and coffee machine.
F1 Factory and Race Shop. The ING Renault F1 Team island
features a factory setting inspired by the team's Technical
Centre in Enstone, UK. This factor space will offer the opportunity
to take a closer look at the R27 race-car, as well as learning
more about the design and construction processes of the car.
Visitors can pause for the obligatory photo opportunity at
the wheel of an F1 racer. The Enstone area will also be the
venue for press and public meetings to be held on the island.
Johnson Human Performance Centre. Physical fitness is a crucial
part of any F1 driver's armoury, and it's no different on
Second Life®. Test your fitness by undergoing an F1 driver
training programme in the gym, or see if you can match their
agility on the reaction wall' and compete against other Second
Lifers for the best score.
Remote control car game. Remote-controlled cars can be obtained
from the team's official merchandise store, and provide an
instant, fun activity for visitors to the island. Four people
can race each other on the model track, as they compete to
see who can make it to the finish line in first place.
Grandstands. Dotted around the race track, the three main
grandstands each named after one of the three Renault brothers
Marcel, Louis and Fernand offer visitors the chance to meet
and chat, as well as watching the go-kart action out on track.
Merchandise Store. Every visitor to the ING Renault F1 Team
island will be offered a number of free merchandise items
to take away, and these can be collected from the merchandise
store. Then, they can spend their Linden dollars on goodies
such as remote-controlled cars, or a driver helmet, which
can then be customised to provide a distinctive presence out
on track!
Corporate Hospitality Area. An essential part of modern Formula
1, the corporate hospitality space offers visitors the opportunity
to relax, while providing information about the history and
products of both Renault Group and ING Group.
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