A Second Life® for ING Renault F1 Team
The ING Renault F1 Team is pleased to announce its forthcoming
entry into the 3D virtual world of Second Life®.
The ING Renault F1 Team is pleased to announce its forthcoming
entry into Second Life®, becoming the first Formula 1
team to exploit the unique opportunities for fan interaction
offered by virtual worlds.
Virtual worlds are a fast-growing component of the modern
online universe, which are now evolving into new communities
where people can express themselves without physical limitations.
It is estimated that between 50 and 70 million people worldwide
have virtual lives, with 34 million in China alone.
Openness and approachability sit at the very heart of the
ING Renault F1 Team's Formula 1 philosophy. Since 2003, the
team's city-centre Roadshow programme has brought the F1 experience
to more than 1.5 million people around the globe, and its
unique online activities include broadcasting live telemetry
via its team website during the races.
The team's presence in Second Life® reinforces these
virtues, helping to put enthusiasts and non-enthusiasts alike
behind-the-scenes with a championship-winning Formula 1 team.
The experience is designed to take them closer to the dedication,
technological excellence and teamwork required to achieve
Formula 1 success, alongside a number of unique interactive
virtual experiences.
For the first time, people with a shared interest and a desire
to connect have a place where they can meet without travelling.
In this virtual world, they can share and communicate their
enthusiasm, making it the perfect venue for connecting a community
of fans spread around the globe.
Working closely with Rivers Run Red (who in 2003, inside
Second Life®, became the first agency to set up shop in
a virtual world), the ING Renault F1 Team aims to offer a
unique experience that will put the public in contact with
the team and its personnel. Visitors will be nothing less
than virtual team members!
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