ING Renault F1 Team Roadshow prepares for its fourth season
In line with its philosophy of opening Formula 1 to an ever-wider
audience, and offering the public greater access to this secretive
world, the ING Renault F1 Team will this year launch its fourth
season of spectacular F1 shows, comprising a mixture of city-centre
demonstration runs and hot laps at the World Series by Renault
championship. The title of the programme? The ING Renault
F1 Team Roadshow.
Launched in 2003, this programme has already thrilled more
than 1.5 million people worldwide, offering them a unique
sporting spectacle blending high technology, approachability
and passion.
After running at venues across the globe including Moscow,
Seville, Tokyo, Lyon, Istanbul and Rome, the ING Renault F1
Team is once again preparing to wow the crowds in a number
of major global cities, while also continuing its spectacular
F1 demonstrations, which form the showpiece of the European-based
World Series by Renault championship.
As the programme enters its fourth season, its goals remain
unchanged: to take passionate fans or new-comers to the very
heart of the action, and to offer them unforgettable motorsport
memories.
Alain Dassas, President of ING Renault F1 Team, commented:
"As a major automotive manufacturer, and a top F1 team,
Renault has always sought to combine technical excellence,
approachability and fun. Since returning to F1, Renault's
philosophy has always been to broaden the sport's appeal to
the widest possible audience, while taking our fans closer
to the heart of the action, and the people who participate
in this remarkable human adventure.
"The Roadshow programme encapsulates Renault's traditional
sporting philosophy. Whether it be passionate fans, casual
spectators or people new to our sport, we want to offer the
public an exceptional show, completely free of charge. This
programme is a key factor in strengthening Renault's image,
both in our traditional markets, and in new countries into
which we are looking to expand."
ING Renault F1 Team Managing Director Flavio Briatore explained:
"The essence of our Roadshow is this: running our F1
cars for the public, on city streets or at a World Series
by Renault event. We give the people an opportunity to get
close to our cars, team and drivers – something they
cannot do at a Grand Prix weekend.
"The ING Renault F1 Team Roadshow is designed as a showcase
of what modern Formula 1 is all about: a fabulous show, and
an unforgettable experience!"
The 2007 Roadshow programme will kick off in the streets
of the Polish capital Warsaw on 3 June 2007.
The ING Renault F1 Team Roadshow in numbers
1.5 million spectators have attended city centre demonstrations
since 2003.
The programme achieved its record attendance in Seville 2006,
when 250,000 people came to watch the demonstration run. The
next best-attended events were Lyon and Moscow, with 200,000
and 100,000 spectators respectively.
10 city-centre Roadshows have been held since the programme
was launched, in Europe, Russia and Japan.
During a Roadshow, the ING Renault F1 Team can reach up to
250 kph. Safety during these events is a constant preoccupation
for the team, to ensure the safety of both spectators and
the drivers. The circuit, its location and layout, and spectator
positioning, are among the factors that must meet stringent
team guidelines before a Roadshow can take place.
A 15-man team works full-time on the ING Renault F1 Team
Roadshow.
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