ING to enter Formula 1 as title sponsor of Renault F1 Team
The Renault F1 Team is delighted to announce that
it has finalised a three year title partnership agreement
with ING.
The Renault F1 Team is delighted to announce that it has
finalised a three year title partnership agreement with ING.
The ING Renault F1 Team will roar into Formula 1 at the beginning
of the 2007 championship, with the twin objectives of achieving
on-track success – and a powerful off-track global impact.
ING has selected Formula 1 as the perfect platform from which
to build global brand awareness, and target key growth markets
for the business. Title sponsorship of the ING Renault F1
Team presented the unique opportunity to achieve a high-impact
entry into the sport in partnership with a world championship-winning
team. The team's track-record of success and strong personality
make it the perfect partner in growing worldwide brand awareness
in the coming seasons.
Renault F1 Team President Alain Dassas:
"We are delighted to welcome ING to Formula 1 as our
title sponsor. This is an important agreement for the growth
and development of the Renault F1 Team, providing long-term
stability that reinforces our long-term commitment to the
sport. We look forward to a fruitful, win-win relationship
with this respected financial institution."
Managing Director Flavio Briatore:
"We are proud to introduce ING to the world of Formula
1, and the unique opportunities it offers for global growth.
ING is a brand that fits perfectly with the Renault F1 Team's
image. Both companies are dynamic organisations seeking to
enhance their global brand awareness through innovative forward-thinking
and exceptional performance. We are excited at the prospect
of working together in the years ahead."
The final race of the 2006 season will see the Renault F1
Team's current title sponsor, Mild Seven, departing Formula
1 after an unbroken thirteen-season title sponsorship of the
Benetton and Renault F1 teams. Flavio Briatore commented:
"We would like to take the opportunity to thank Mild
Seven for their unstinting support during the past thirteen
seasons. Their loyalty and dedication stand as examples for
corporate involvement throughout Formula 1. They entered the
sport as winners, with world championship victory as Benetton's
title sponsor in 1994 and 1995. After last year's dramatic
double championship win with Renault, we are working flat
out to ensure they can leave the sport in the same way: on
a high, as the winners of consecutive world championships."
About ING Group
ING is a global financial institution of Dutch origin offering
banking, insurance and asset management to over 60 million
private, corporate and institutional clients in more than
50 countries. With a diverse workforce of about 115,000 people,
ING comprises a broad spectrum of prominent companies that
increasingly serve their clients under the ING brand. For
more information, visit http://www.ing.com/.
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