Renault F1 Team Collection launched in Monte-Carlo
The Renault F1 Team and Racing Blue are delighted to announce
the launch of the Renault F1 Team Collection, a unique range
of bespoke furniture and objets d'art.
The Renault F1 Team Collection was born from an idea by David
Ambrose, a successful property developer and avid F1 enthusiast.
He spotted a niche in the Formula 1 team memorabilia market
for highly-engineered, elegant objects that reflect the sport's
high-tech image. "There was nothing on the market that
reflected the brilliant engineering, and beauty, of Formula
1 cars. That's what we wanted to create," explains David
Ambrose.
Having discussed his idea with long-time friend Rod Vickery,
a former F1 marketing specialist who still works in sponsorship
acquisition, they formed Racing Blue, and then approached
the world champion Renault F1 Team with a licence programme
that would allow them to enter the market with a unique product,
and the prestige of Formula 1 success.
Graphic design company d.vision create developed the initial
concepts, working with original equipment from the world championship-winning
R25 F1 car under creative director Jonathan Davis. "We
had to create products people wanted to use, with real aesthetic
qualities," he explains. "And it was imperative
to achieve the same level of quality that the Renault F1 Team
achieves."
The pieces are manufactured by Interart, a Buckinghamshire,
UK-based company well-known for making film props. Their brief
was to transform the initial designs into reality, with a
minimum of changes to the original components.
The results are an impressive collection of intriguing functional
and beautiful objects. They remain true to the spirit of F1
by maintaining the integrity of each component, yet transform
the components completely. Transmission gears have metamorphosed
into handsome candlesticks, the intricate exhaust pipes have
become a dramatic lamp, and the delicate wishbone suspension
is a silver and titanium-rimmed vase.
"Form follows function in the world of Formula 1, but
the objects that make up our racing car are beautifully-crafted
objects in their own right," explained Renault F1 Team
Operations Director John Mardle. "The Renault F1 Team
Collection has met every expectation we had in terms of producing
unique, high-quality products that capture the values of Formula
1. They highlight the skill and craftsmanship involved in
winning at the highest level."
Every item in the launch range is from the 2005 Renault F1
R25 world championship-winning car, and a true limited edition.
New items from the R25 and R26 will be introduced through
the year and, just as a Formula 1 car evolves through its
life, so too will the Renault F1 Team Collection.
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