GENERATE AND WRIGLEY NOMINATED FOR SPORT INDUSTRY AWARD
Generate Sponsorship and Wrigley’s Airwaves® have
been nominated for a prestigious award at the high profile
Sport Industry Awards which take place in London on 1 May.
Wrigley’s Airwaves® sponsorship of GSE Ducati in
the British Superbike Championship has been shortlisted in
the ‘Best Sponsorship of a Sport Team or Individual’
category and is up against; Adidas – Jonny Wilkinson,
Nationwide Building Society – England Football Team,
Nike - England Rugby, O2 – O2’s ‘Never Surrender’
Rugby World Cup campaign and RAC – Team RAC.
Over 1,000 people will attend the Sport Industry Awards,
which last year saw prizes presented to brands and personalities
such as Carlsberg, Adidas, Nike and David Beckham.
The judging panel for the awards includes the BBC’s
John Inverdale, former Chief Press Secretary to Tony Blair,
Alastair Campbell and Premier League Chief Executive, Richard
Scudamore.
Wrigley’s Airwaves® sponsorship has been a superb
success story for the brand in supporting recognition of Airwaves’
‘Kick Up A Gear™’ positioning. The sponsorship
is integrated throughout the business with high profile activity
aimed at the many fans that witness and follow the GSE Ducati
team’s high adrenaline activities.
Toby Baker, Marketing Director for Wrigley’s Airwaves®,
commented: “We are delighted that Wrigley’s Airwaves®
is sponsoring the GSE Ducati team for the fourth consecutive
year and we are extremely excited to be nominated for this
award.”
Rupert Pratt, Generate Sponsorship Managing Partner, said:
“Wrigley’s Airwaves® GSE Ducati sponsorship
is rightly up there with the best in its class, and everyone
who has worked on the project is extremely proud of this achievement.”
Stuart Higgs, Series and Race Director for the British Superbike
Championship, added: “I’d like to congratulate
Wrigley and Generate Sponsorship on their achievement, and
wish them all the best for the forthcoming ceremony. It’s
fantastic recognition for an outstanding sponsorship and raises
awareness for the British Superbike Championship as a whole
with Wrigley flying the flag on 1 May. It’s superb to
be up there with major sponsors from the worlds of football
and rugby union.”
Generate Sponsorship is a dynamic sponsorship consultancy
working across all genres and media, focusing on creative
and accountable solutions via the sponsorship medium. They
are the UK’s fastest growing sponsorship consultancy*
and a member of the European Sponsorship Association
About Airwaves® & Wrigley sponsorship:
· Airwaves® has been the title sponsor of the
GSE Racing Ducati British Superbikes Team since 2005.
· Wrigley’s Extra® announced it is the official
chewing gum sponsor of the FA premier league in February 2007.
· Wrigley’s Extra® sponsors Channel 4’s
Hollyoaks programme.
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