PSV LAUNCHES SUPERLEAGUE FORMULA ENTRY IN SPECTACULAR STYLE
 Dutch
football fans have been treated to a spectacular launch by
Superleague Formula entrant PSV Eindhoven at the club's open
day at Philips Stadium today.
With more than 20,000 spectators on site, the club's livery
was revealed outside the stadium when Superleague Formula
President and CEO, Alex Andreu; and PSV General Manager, Jan
Reker hit a button on stage which swung a giant crane into
action – lifting the car high above the cheering crowd
who were then showered in confetti and streamers.
The red and white colours were later presented on the pitch
with the entire 2007/08 playing squad in attendance.
Reker also presented Andreu with a club shirt bearing the
name "Superleague Formula" and the number "08"
– designating the start of the championship which will
kick off in August next year.
PSV forward and Australian World Cup representative Jason
Culina today welcomed his club's introduction into motorsport.
"I really like watching motorsport and it is great to
see our colours on this great looking car," Culina said.
"I actually went to a V8 Supercar race back home in
Australia recently before heading back to start the season.
"For our club to race against the other big teams in
Europe is really going to give our fans something to cheer
for – I'm looking forward to seeing it kick off.
"I'd love to have a drive, but I think I'm probably
best to save my skills for the football pitch."
PSV will be joined by AC Milan, Olympiacos, FC Porto, Borussia
Dortmund, RSC Anderlecht, Flamengo and at least 13 other major
international clubs when the championship kicks off in August
next year.
"Congratulations to PSV, they really know how to put
on a show for their fans," Andreu said.
"The unveiling of the car was undoubtedly spectacular
– the crowd certainly showed their enthusiasm for the
concept.
"The more of these public events we do, the more excited
we become about our championship. The support from the fans
is incredibly strong.
"We're thrilled to have PSV on board. Our target is
to have the best of the best. We have the Champions League
winners, the Greek champions, Belgian champions, the Portuguese
champions – when it came to the Netherlands, we couldn't
go past PSV Eindhoven."
Further club announcements are expected in the near future
with a number of other key European clubs set to join the
new championship.
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