Blue Jeans for MF1 Racing
MF1 Racing - the Formula One team owned and operated by Midland
Group - is pleased to announce a partnership agreement with
Garcia Jeanswear, one of Europe's trendiest and most successful
casual clothing brands. The Garcia logo will appear on all
of the team's race cars, transporters and official stationery.
"MF1 Racing's partnership with Garcia Jeanswear is
important to the team for many reasons," said Colin Kolles,
MF1 Racing's Managing Director."It demonstrates Garcia's
confidence in our approach to Formula One and affirms the
marketing value to be derived through involvement in the sport.
It also associates the team with a stylish brand that is on
the rise- an image that meshes well with the way we are positioning
ourselves and generates momentum for us commercially and enables
the team to achieve its goal of continuous improvement, both
on and off the track."
"In 2005 we entered Formula One for the first time
with the aim of building brand recognition and extending our
distribution in Europe. The impact of that sponsorship exceeded
our expectations," added Paul Burema, Managing Director
of Garcia Jeanswear. "In markets where we were traditionally
strong, the demand increased. Furthermore, we were also able
to add some nice Garcia countries to our map. It was not a
difficult decision for us to follow Christijan Albers to his
new team, MF1 Racing. It is ambitious, professional and it
aims to be fashionable. This positioning fits us perfectly.
Hopefully, it will add even more color to our jeans brand."
Garcia Jeanswear (www.garciajeans.com), founded in 1977,
is a successful, innovative jeans and casual clothing brand
that is developed and produced under the Dutch company, Eurobrooks
b.v. The roots of the company lie in Italy, but production
is now undertaken in various locations worldwide. Garcia Jeanswear
has sales offices in Holland, Belgium, Germany, Greece and
Portugal and exports to 10 other European countries. As a
trendy brand name, Garcia Jeanswear has firmly established
its place in the European market. Originally known for the
diversity of its range of blue denim that it offered, Garcia
Jeanswear has continued to build on this strength while expanding
its extensive line of denim. With trendy collections and a
clear vision toward the future, Garcia Jeanswear is striving
to meet the needs and desires of its customers worldwide
|
