MF1 Racing Charges Ahead with Rhino’s
MF1 Racing, the Formula One team owned and operated by the
Midland Group, is pleased to announce a two-year partnership
agreement with Rhino’s, an exciting new energy drink
from Austria.
Rhino’s logos were prominently displayed on the brand-new
Midland MF1 Toyota M16 car that was unveiled at Silverstone
today.
Colin Kolles, MF1 Racing’s Managing Director, welcomed
the announcement by saying, "This is a fantastic day
for the team. We are very excited to unveil our new car, as
well as an important new sponsor. Rhino’s two-year commitment
affords our team added stability and provides their brand
with global exposure. There is great synergy between Rhino’s
and MF1 Racing, as we are both ambitious, young teams looking
to make an impact in our respective fields."
Falk Raudies, CEO of Rhino’s Energy Drink and Food
AG, added, "Our ambition is to establish ourselves as
the undisputed number-two player in the global energy drink
sector by 2008, and we see F1 as an effective platform for
creating brand awareness in new markets. I believe this co-operation
with Midland MF1 Racing will accelerate the company’s
road to success. MF1 is a dynamic young team on the rise that
perfectly embodies Rhino’s image of power and endurance.
It’s a great fit, and we’re looking forward to
charging ahead together."
Made with pure spring water from the Austrian Alps, Rhino’s
represents a fresh-tasting alternative in the sports and energy
drink market. The Rhino’s brand was launched in 2005
and is now available in 28 countries worldwide. Other sports
marketing initiatives include sponsorships of ice hockey,
stunt shows and motorsports in Europe and the USA.
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