JOHNNIE WALKER AND VODAFONE McLAREN MERCEDES TAKE THE NEXT
STEP
Shanghai, China, Sunday 7th October 2007: As the electrifying
2007 Formula 1 season draws to a close, Diageo, through their
Johnnie Walker brand, and Vodafone McLaren Mercedes will continue
to stride forward with an extension of their Partnership.
The agreement, which will now run through to the end of the
2012 season, will also see an increased level of branding
and financial support of the team.
Today’s announcement ensures the iconic ‘Striding
Man’ will continue to have a strong presence in one
of the world’s most dynamic sports with one of its most
successful teams.
Ben Anderson, Marketing Director, Johnnie Walker outlined
that "Diageo and Vodafone McLaren Mercedes have agreed
the terms of an extended sponsorship of the team by Johnnie
Walker. The final agreement is expected to be concluded in
the next few days. Over its first two years, the Partnership
has been a powerful platform to drive brand equity and deliver
Diageo's responsible drinking messages and the extended sponsorship
clearly demonstrates Diageo's resulting confidence in the
Vodafone McLaren Mercedes team as Partners for the future."
Ron Dennis, Team Principal Vodafone McLaren Mercedes, added
that, "It is always tremendously fulfilling when a Partner
of Vodafone McLaren Mercedes extends its involvement with
the team. Through their responsible drinking campaign, Johnnie
Walker has activated a wide range of high profile and innovative
programmes involving the team since our Partnership began
in 2005, and we are looking forward to contributing further
to the growth of the Johnnie Walker brand.”
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