KANGAROO TV® BECOMES VODAFONE McLAREN MERCEDES OFFICIAL
SUPPLIER
The Vodafone McLaren Mercedes Formula 1 team is pleased to
announce a partnership with Kangaroo TV® to provide the
team with unique Kangaroo TV sets. The Vodafone McLaren Mercedes
team-branded compact Kangaroo TV sets will include bespoke
content, in addition to live video, audio and data from the
team’s two drivers’ double World Champion Fernando
Alonso and Lewis Hamilton
Kangaroo Media Inc., with its product, Kangaroo.TV, gives
fans the superstar experience by letting them create their
own live-action sporting event on site. Its technology delivers
video, audio and data in real-time to each fan's hand-held
Kangaroo TV. The multi-year agreement makes Kangaroo TV an
official supplier to the Vodafone McLaren Mercedes team.
"The signature Vodafone McLaren Mercedes Kangaroo TV
sets are a first in the Formula 1 paddock and a forward-thinking
move by the team, so their guests can follow the entire race
better," explained Kangaroo TV Europe GM Alain Charette.
"From any point on the circuit, their guests will have
access to live in-car cameras to follow Alonso and Hamilton
around the track and listen to live driver and team communications,
all from a lightweight TV set in the palm of their hand."
"The handy Kangaroo TV devices will provide the Vodafone
McLaren Mercedes team and guests’ with immediate and
customized access to live race video, audio and data feeds,"
said Ron Dennis, Team Principal, Vodafone McLaren Mercedes.
"The state-of-the-art TV devices allow our guests to
be flexible and independent, and get even closer to the team,
cars and drivers than ever before. The bespoke Kangaroo TV
devices will enhance the race experience for our guests. They
will be tailored to monitor and highlight the data available
for Fernando and Lewis, so that our guests capture everything
out on the circuit and better understand how it affects our
race and strategy."
In May 2006, Kangaroo TV secured a six year exclusive licensing
agreement with FOA through FOM to rebroadcast Formula 1 live
content at all F1 Grand Prix worldwide. Kangaroo TV provides
access to the main Formula 1 international race broadcast,
in-car driver cameras; team radio audio, including driver-to-pit
conversations; live commentary and radio play-by-play when
available; race timekeeping, leader board and statistics in
real-time; current event news and information, biographies
on teams and drivers.
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