JOHNNIE WALKER SALUTES 40 YEARS OF PROGRESS AT TEAM McLAREN
MERCEDES
One-of-a-kind diamond bottle to be presented to the
Team
Johnnie Walker, the world’s number one selling Scotch
Whisky today presented Ron Dennis, Chairman and CEO of the
McLaren Group and Team McLaren Mercedes Team Principal with
a handcrafted bottle of Johnnie Walker Blue Label decorated
with Steinmetz diamonds to celebrate McLaren’s 40th
anniversary in Grand Prix racing. The bottle was presented
by Paul Walsh, CEO Diageo on the steps of the Team McLaren
Mercedes Communications Centre in the Formula 1 paddock.
Earlier in the month Ron Dennis visited the home of Johnnie
Walker at the Cardhu distillery to help view some of the casks
selected for this historic Blue Label blend.
Monaco is a significant location for both Johnnie Walker
and McLaren, with McLaren’s Formula 1 debut being at
the Monaco Grand Prix in 1966, while Johnnie Walker first
appeared on the Monaco track in the mid-seventies.
“There is a natural and historic fit between Johnnie
Walker, McLaren and Monaco, both brands have become synonymous
with the sophistication and glamour epitomised by this special
race,” said Ben Anderson, global brand director of Johnnie
Walker. “As a partner of Team McLaren Mercedes, Johnnie
Walker is delighted to be here in Monaco to celebrate this
historic milestone with the team.”
Ron Dennis said: “I was invited to the home of Johnnie
Walker to see the whisky distillation process for myself and
was amazed at how many rare and distinctive whiskies come
together to create Blue Label. It was a pleasure to meet Jim
Beveridge, the master blender who explained the intriguing
art of blending and the attention to detail that goes into
creating this excellent blend.”
Throughout the Grand Prix weekend Johnnie Walker continues
to demonstrate its commitment to responsible drinking through
the “Pit Stop” promotion located at Monaco railway
station. The activity was launched on Wednesday by a personal
appearance by Juan Pablo Montoya, who arrived by train and
helped the Johnnie Walker Pit Stop crew to raise consumer
awareness on how to enjoy the Monaco Grand Prix responsibly.
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