TEAM McLAREN MERCEDES UNVEILS UNIQUE LIVERY
 Woking,
Great Britain, Friday 10th February 2006: The Team McLaren
Mercedes Formula One team has revealed a unique new car livery
which will adorn the team's cars in the future.
The new livery has an innovative surface coating, which achieves
a high level of reflectivity. The technology used was perfected
by McLaren during the past six months and is completely new
to Formula One.
"A lot of research and months of work have gone into
creating this unique chrome finish," explained McLaren
Marketing Managing Director Ekrem Sami. "We are always
looking at innovative ways to allow our sponsor partners to
differentiate their brands from the competition through their
partnership with the team and this unique livery is designed
to be extremely photogenic. Team McLaren Mercedes had the
highest audited 'Share of TV Voice' in 2005 - and we hope
that this new identity will contribute to us retaining that
status."
 "When
we created our previous livery in the mid nineties we established
what we believed then was an innovative and groundbreaking
new identity for McLaren Mercedes," continued Sami. "What
we have launched today is as revolutionary and we hope it
will be the foundation of the team's livery for many years
to come."
The team can look back on a lot of success during the nine
years of the former livery. At the very first race after its
introduction in Melbourne in 1997 the team won and since then
it has taken nearly 30 per cent of all Grands Prix victories.
The team took the opportunity to show the new livery to McLaren
Group and Mercedes-Benz High Performance Engines employees
this evening. Two of the Groups better known personalities,
drivers Kimi Raikkonen and Juan Pablo Montoya, were both impressed
with their cars' 'new clothes'.
"I have only seen illustrations of the new livery until
now but they do it no justice," said Kimi. "It looks
fantastic and should create a bit of a stir when we drive
it on tracks around the world. If we can make the car as fast
as it looks then we will be in good shape."
"Wow," said Juan Pablo. "What a beautiful
looking car. I have obviously been testing the MP4- 21 quite
a bit already but seeing the car like this is something else."
|
