TEAM McLAREN MERCEDES AND HENKEL CONTINUE TEAM WORK
Woking, Great Britain, Tuesday 21st February 2006: Team McLaren
Mercedes is pleased to announce that long-term Partner Henkel
has extended its Partnership with the team in a new multi-year
agreement.
The partnership began in 1995 through the Loctite® brand.
Henkel will continue to be an Official Supplier, but the Henkel
logo has moved to the more visible top position on the rear
wing end plate of the two MP4-21 racing cars.
The MP4-21 race cars are strengthened by a broad range of
Henkel’s high-strength Loctite® brand adhesives,
securing everything from threaded bolts to wiring. Already
in the design phase, engineers at McLaren Racing consult with
Henkel to determine the best-suited products to meet the distinct
demands of any particular application. In all, more than 100
different applications of Henkel products help the car hug
the track and withstand immense G-forces, torsion levels,
vibrations and shocks. Even the light-weight, sturdy carbon-fibre
composite bodywork that makes up 80 percent of the MP4-21
is constructed using Henkel know-how. Here, products such
as Henkel’s Frekote® B-15 sealer and Hysol EA9686
film adhesive give the team the flexibility they need in moulding
the car’s aerodynamic shapes.
“Through our relationship with Team McLaren Mercedes,
Formula One acts as the ideal proving ground for us”,
says Jochen Krautter, Executive Vice President, Henkel Technologies.
“As world market leader we can put our products to the
test at the pinnacle of motor racing and at the same time,
demonstrate how they successfully perform even in extreme
conditions.”
With Henkel as an Official Supplier, Team McLaren Mercedes
can draw on the complete resources of the world’s leading
supplier of adhesives, sealants and surface treatment products
– with access to some 5,000 to 6,000 Henkel Technologies
products used by leading manufacturers across all industries.
“In Formula One racing, having the right technologies
and partners is as integral as having the right drivers and
team,” explains Team McLaren Mercedes CEO Martin Whitmarsh.
“Henkel is a leader in its field and brings to our program
a broad range of expertise, new ideas and solutions that help
us get an edge on the competition.”
About Henkel - A Driving Force in the Racing World
Around the world, Henkel has an extensive commitment to motor
sports. In 2004, the Henkel logo appeared for the first time
on the rear wing of the Team McLaren Mercedes racing cars,
thereby continuing the technical association with the team,
which began in 1995 through the Loctite® brand. As Official
Supplier, Henkel provides a wide variety of innovative solutions
to the team. More than 100 different applications of Henkel
products have been incorporated into the Team McLaren Mercedes
MP4-21 for its challenge in the 2006 FIA Formula One World
Championship. In North America, Henkel's NASCAR sponsorships
include several brands with Roush Racing and driver Carl Edwards.
For the three-week, 10,000-kilometer 2006 Dakar Rally Raid
through gruelling desert terrain, Henkel provided each racing
team with an essential mechanical emergency kit containing
a wide range of adhesives, sealants, maintenance products,
cleaners and bonding tapes. In addition, a Henkel engineer
accompanied the Rally, providing the teams with technical
back-up and support at each of the bivouacs.
The Henkel Group, a Fortune Global 500 company, operates in
three strategic business areas: Home Care; Personal care;
and Adhesives, Sealants and Surface Treatments, which serves
the transportation, electronics, aerospace, metal, durable
goods, consumer goods, maintenance and repair and packaging
industries, and offers a broad range of products for the craftsman
and consumer. With brands and technologies, Henkel makes people’s
lives easier, better, and more beautiful. 50,000 employees
work for the Henkel Group worldwide. People in 125 countries
around the world trust in brands and technologies from Henkel
– “A Brand like a Friend”.
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