TEAM McLAREN MERCEDES ANNOUNCE “DIREXIV DYNAMIC WELLBEING
PROGRAMME”
 Woking,
Great Britain, Wednesday 15th February 2006: Team McLaren
Mercedes and Direxiv are pleased to announce the establishment
of the “Direxiv Dynamic Wellbeing Programme”.
This programme will see Team McLaren Mercedes operating in
close co-operation with Direxiv, to create a dedicated team
of highly qualified and well resourced individuals with the
sole objective of improving and optimising the fitness, health,
wellbeing and diet of not only all of the Team McLaren Mercedes
Formula One team and drivers but also of the participants
in the Direxiv Driver Programme.
The “Direxiv Dynamic Wellbeing Programme" is headed
by Aki Hintsa, the Chief Physician of the Finnish Olympic
Committee. Aki has already worked with Team McLaren Mercedes
for more than a year on a part-time basis and after the 2006
Winter Olympics Aki will leave the Finnish Olympic Committee
and join McLaren. He will be supported by a team of four employees,
two of whom will be based at the McLaren Technology Centre,
staffing McLaren’s Fitness and Wellbeing Centre. The
other two are Kimi Raikkonen and Juan Pablo Montoya's personal
trainers Mark Arnall and Gerry Convey who will continue to
form an integral part of the team.
Direxiv’s involvement with Team McLaren Mercedes has
not only resulted in the establishment of the “Direxiv
Dynamic Wellbeing Programme” but also sees the Direxiv
identity appear on the team's Formula One racing cars and
on members of the Team operating the Programme at the races.
In addition, the Direxiv logo will also, via agreement with
McLaren, appear on the race car of Lewis Hamilton in his 2006
GP2 car run by the championship winning ART team.
McLaren and Direxiv will also explore opportunities to work
together in synergistic sections of technology linked to their
areas of respective expertise. This will be channelled through
McLaren Group company 'McLaren Applied Technologies'.
Commenting on the announcement Misato Haga, CEO of Direxiv
said: “Direxiv’s motorsport objective is twofold:
to support the drivers in our programme to compete at the
highest level of motorsport and to provide a platform to promote
the Direxiv products and services internationally. I am delighted
to have entered into this agreement with McLaren whose renowned
expertise and professionalism will help us get closer to achieving
our goals.”
Martin Whitmarsh, McLaren Group COO “I am delighted
to formally welcome Misato Haga and the Direxiv brand to the
Team McLaren Mercedes family. Misato has been a friend of
the Team for some time and it is wonderful that we have found
a way to work together in a manner that the Direxiv brand
and Team McLaren Mercedes can both benefit. I have a longstanding
belief in the role that pro-active health, fitness and dietary
measures can play in the performance of drivers, team members
and other individuals and the establishment of the “Direxiv
Dynamic Wellbeing Programme” will take this to the next
step. I am also particularly pleased that we have been Martin
Whitmarsh, McLaren Group COO “I am delighted to formally
welcome Misato Haga and the Direxiv brand to the Team McLaren
Mercedes family. Misato has been a friend of the Team for
some time and it is wonderful that we have found a way to
work together in a manner that the Direxiv brand and Team
McLaren Mercedes can both benefit. I have a longstanding belief
in the role that pro-active health, fitness and dietary measures
can play in the performance of drivers, team members and other
individuals and the establishment of the “Direxiv Dynamic
Wellbeing Programme” will take this to the next step.
I am also particularly pleased that we have been able to extend
the benefit of the facilities to our younger drivers such
as Lewis Hamilton, as well as making facilities available
more generally to staff at the McLaren Technology Centre.
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