aigo AND VODAFONE McLAREN MERCEDES ESTABLISH LONG-TERM PARTNERSHIP
 Woking,
Great Britain, Tuesday 12th December 2006: Vodafone McLaren
Mercedes and aigo have announced a long-term partnership which
will commence on 1st January 2007. aigo is the first Chinese
brand to join the team's prestigious global brand portfolio.
aigo is the leading MP3 and MP4 player brand from Beijing
Huaqi Information Digital Technology Co. Ltd., the high-tech
corporation headquartered in Zhongguancun, Beijing –
"the Silicon Valley of China". Since its establishment
in 1993, Huaqi sales revenue has grown by over 60% each year.
aigo has established itself as the leading MP3 player brand
in China and is now implementing its global expansion strategy
“aigo is very excited about joining Vodafone McLaren
Mercedes a team with such a strong global presence,"
said Jessie Chang, Chief Executive, aigo Digital Music Net
Co.,Ltd. "We are looking forward to using the Vodafone
McLaren Mercedes marketing platform to spearhead aigo’s
global strategy to make aigo’s MP3 and MP4 players the
number one choice of consumers world-wide"
“I am proud to welcome aigo as a Partner," said
Ron Dennis, Chairman and CEO of the McLaren Group. "aigo
is our first Chinese partner and their association illustrates
their confidence that Formula 1 and Vodafone McLaren Mercedes
can make a significant contribution to their global expansion.
This is an exciting step and we look forward to a successful
future together."
aigo will become a Corporate Partner to the team and their
branding will appear prominently on the cars and the race
suits of two-times World Champion Fernando Alonso and recently
announced team-mate Lewis Hamilton. The aigo logo will be
shown for the first time at the Vodafone McLaren Mercedes
team’s presentation in Valencia on the 15th January
2007.
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