Partnership between KONICA MINOLTA Honda and the organising
committee of the Cycling World Championships “Varese
2008”
KONICA MINOLTA Honda are to join forces with Varese 2008
– home of the world cycling road-race championships.
 Varese
2008 Spa, the organising company for the championships, has
signed a two-year agreement with JiR for their logo to be
displayed on-track in the MotoGP World championship on the
KONICA MINOLTA Honda RC212V race machine ridden this season
by Shinya Nakano.
Varese 2008 and KONICA MINOLTA Honda share a common bond thanks
to their exciting passion for two-wheeled sport. Varese 2008
will be the focus of a world championship and will attract
athletes from different parts of the world. Therefore the
exposure and coverage offered by KONICA MINOLTA Honda by participating
in the 18-round MotoGP championship, which is followed by
journalists representing more than 200 nationalities, will
increase interest in this world-class event.
The Varese 2008 logo will be displayed on the lower part
of the Honda RC212V’s fairing of Shinya Nakano and for
18 races it will be placed together with the specific sponsor
of each event.
From the first round of the MotoGP series on 10th March at
the Losail circuit in Qatar, the first Varese 2008’s
Main Sponsor to be shown on the fairing of the KONICA MINOLTA
Honda Team, at the side of the World’s logo, will be
the Multi-National Italian Company Mapei.
Varese 2008, Mapei and JiR will work together efficiently
and dynamically so that through successful collaboration,
a series of communication activities and events will be put
into place and through these activities interest will be maximized
in the Varese 2008 world cycling road-race championships.
Amedeo Colombo – President, Varese 2008 Spa
“I’m very happy to have undersigned this agreement
which links us to JiR and the KONICA MINOLTA Honda team. So
our communication opens to a public not only fond of cycling.
We would like our worldwide championship – Varese 2008
– to be remembered as an event of a level that has never
been achieved before and the passion for two-wheels has been
the main driving force of this project. The ambition to develop
a series of events and initiatives with the aim to promote
the event but also to promote the area of Varese itself will
be the focal point of this world-wide event and our work together.
Furthermore the agreement with the KONICA MINOLTA Honda team
will permit our main sponsors to promote their own image in
the global arena and I hope this will present an added value
to the operation for us all.”
Adriana Spazzoli – Marketing Director, Mapei
Spa Group
“Mapei is the Main Sponsor of the Road Cycling World
Championships of Varese 2008 as we have always believed in
the power of sport sponsorship. In the last 10 years we have
collected many successes in cycling, athletics, skiing and
football, with the great success obtained by the Italian national
Team that last summer won an unforgettable World Cup. With
the experience obtained from these events, I think the agreement
with Varese 2008 and KONICA MINOLTA Honda, and the union between
bike and motorcycle will be a winning operation from the promotional
point of view. I’m sure the sporting and commercial
coupling could be a valid combination for our communication.”
Gianluca Montiron – Team Director, KONICA MINOLTA
Honda
“JiR is a company which uses innovative ideas to mix
sport, social events and communication for our mutual benefit
and for this reason I am sure that the synergy with Varese
2008 Spa will be a very useful one for all of us. After having
made a prestigious partnership with KONICA MINOLTA and MotoGP,
this opportunity represents an ambitious and enthusiastic
chance to promote another two-wheels worldwide event through
our MotoGP team collaborating with the relative Partners.
We will put at disposal of the Varese 2008 Organization Committee
not only our experience as a MotoGP team, but also the professionalism
of our media, marketing and communications division.”
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