HONDA RACING F1 TEAM WINS AT 2007 GREEN AWARDS
The Honda Racing F1 Team won two prestigious awards at the
2007 Green Awards which were held at the London Guildhall
on Friday 26 October.
The team's environmental myearthdreamTM initiative won its
nominated category of Best PR Campaign with a budget of over
£100k, against very strong competition from Marks &
Spencer and Procter & Gamble.
The Honda campaign then went on to compete for the Grand
Prix award for the best overall campaign, along with the 18
other winners on the night, including British Sky Broadcasting,
DEFRA, Transport for London, the Guardian, Marks & Spencer
and the Carbon Trust. The Grand Prix award was presented to
the Honda Racing F1 Team as the campaign which best exemplified
an outstanding environmental message and had the greatest
capacity to raise awareness amongst the general public.
Chairman of the 2007 Green Awards judging panel, Mr Eric
Falt, Director of Communications for the United Nations Environment
Programme, said that the Honda campaign "was the most
creative all-round, with a multiplicity of messages. It was
an imaginative response which really got people thinking and
had many re-appraise their relationship with Formula One."
Nick Fry, Chief Executive Officer at the Honda Racing
F1 Team, commented; "It is a fantastic achievement
for the Honda Racing F1 Team to receive such recognition at
the 2007 Green Awards. We are delighted to be in the company
of so many outstanding organisations dedicated to protecting
the environment through the highest calibre marketing campaigns.
The aim of our myearthdreamTM initiative was to use the global
reach of Formula One to raise awareness and create debate
of environmental issues around the world and we have been
very successful in accomplishing that goal in our first year.
The myearthdreamTM campaign has received support from many
thousands of people and our environmental statement seen by
millions more as the Honda Formula One cars have raced with
the distinctive earth livery this season. Honda is an innovative
company with a strong environmental heritage and this is a
great acknowledgement of the hard work, commitment and belief
that has gone into the myearthdreamTM campaign this year."
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