Honda Racing F1 Team Launches Pioneering Environmental Concept
The Honda Racing F1 Team today announced a major new initiative
for the 2007 Formula 1 season. To help raise awareness of
the environmental issues facing the planet, the RA107 F1 car
will simply feature a huge image of earth, in place of the
advertising and sponsor logos which have featured and dominated
all other F1 cars for decades.
 The
car's new look is a powerful call to action for fans, sponsors,
customers and members of the public to join Honda's commitment
to help address the environmental issues facing the world.
Via the website www.myearthdream.com anyone who wishes, will
have the opportunity to have their name on the car, make a
pledge to make a lifestyle change to improve the environment
and make a donation to an environmental charity. Under the
concept of "our car is your car", each name will
form a tiny individual pixel which will help build the image
of planet earth on the car. Each name will be visible on the
website when you make the pledge or under a microscope on
the car.
Universal Music, the largest music company in the world,
and Gatorade are the first global brands to partner the team
in this exciting new concept. Existing partners have enthusiastically
embraced the idea and all remain involved with the team for
the 07 season. In addition, the team is delighted to announce
that Fila, IBM, Instron, Oliver Sweeney, Perkin Elmer, Showa
Denko, TUV and GF Agie Charmilles have joined the roster of
team partners and suppliers.
 The
Honda Racing F1 Team will work closely with global environmental
charities to develop Honda's existing environmental ethos
within the world's most high profile motor-sport.
Nick Fry, Chief Executive Officer, Honda Racing F1 Team "Climate
change is probably the single biggest issue facing the global
community and F1 is not immune from it. On the contrary we
believe that F1 with its huge global profile and cutting edge
technology can play an important role in not only highlighting
the issues but also playing our part in developing solutions.
In addition, the FIA recognises the opportunity for F1 to
showcase innovative technologies for the benefit of society
for the long term. For example, by 2009, devices for energy
recovery will be in place on the cars.
"So we at Honda F1 are proud to dedicate our car to
the environmental challenge. We believe that practical solutions
can stem directly from engineers working on our F1 programme.
They are working harder than ever to achieve our dreams and
win the World Championship while embracing and underscoring
Honda's environmental ethos.
"First and foremost, we are a race team and F1 is very
much a team sport.We achieve our racing objectives only by
working together and parallels can be drawn with the way that
we must all join together to address the environmental challenge.
We hope that in raising awareness and highlighting the issues
we will encourage members of the public to come together and
help take on the challenge of climate change".
Yasuhiro Wada, Chairman, Honda Racing F1 Team and General
Manager, Honda Motor Company "Honda has a huge desire
to challenge for this year's 2007 F1 World Championship. We
hope this year will be a successful and exciting season. Equally
we intend to give something back in the form of our new environmental
F1 concept, which we believe will bring something fresh and
new to motor sport."
"Honda constantly strives to be innovative in both its
technology and its thinking and to sincerely respond to the
demands of customers and society. Honda has always made great
efforts to contribute to the preservation of the environment
in its corporate activity. We hope this new initiative for
Honda in F1 will help to further stimulate awareness and interest
across the world for these important environmental issues."
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