RAY-BAN EXTENDS PARTNERSHIP WITH HONDA RACING F1 TEAM
 The
Honda Racing F1 Team is pleased to announce the continuation
of its partnership with the world's leading sunglasses and
optical eyewear brand, Ray-Ban, for the 2006 season. The Ray-Ban
brand, which first entered Formula One with the team in July
2004 and operates in more than 100 countries across the globe,
is synonymous with style, design, quality and distinction.
Ray-Ban's partnership with the team has proved to be a powerful
medium for promoting the brand's iconic identity. For 2006,
the distinctive Ray-Ban signature will continue to appear
on the cockpit sides of the Honda Racing F1 Team's RA106 race
car throughout the season, along with a new prominent position
on the helmet visors of race drivers Jenson Button and Rubens
Barrichello, and third driver Anthony Davidson.
All the eyewear models in the Ray-Ban collection show the
brand's careful attention to styling and design. For the 2006
season, Honda Racing F1 Team members will be wearing the Ray-Ban
4075 sunglasses model from its new Spring and Summer 2006
sun collection, which have a sporty, wrap-around design which
is well-suited to the F1 environment.
 Nick
Fry, Chief Executive Officer of the Honda Racing F1 Team,
commented: "We are delighted to confirm the continuation
of our partnership with Ray-Ban at the start of a very promising
season for our team. The Honda Racing F1 Team continues to
provide a valuable platform for the Ray-Ban brand by enabling
it to reach the global F1 audience and benefit from the appeal
of our exciting new driver line-up of Jenson and Rubens, who
are the perfect fit for Ray-Ban's marketing programme.
Antonio Miyakawa, Executive Vice President Wholesale &
Marketing of Luxottica Group, said: "We are thrilled
to announce that Ray-Ban has just renewed its partnership
with the Honda Racing F1 Team for the 2006 season. Winners
choose winners and Ray-Ban is a winner all the way as its
history proves. Honda also has a tremendous winning pedigree
in many different motorsports and is totally committed to
rediscovering its winning ways in Formula One. We are looking
forward to starting the new season together with our partners
at Honda Racing F1 Team."
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