NEW MERCHANDISE RANGE LAUNCHES AT AUSTRALIAN GP
As the Formula One circuit moves to Australia for the third
round of the 2006 Championship, what better place to launch
a new merchandise range than in the cosmopolitan and stylish
city of Melbourne. The Honda Racing F1 Team's 2006 collection
will make its debut at the Australian Grand Prix in Albert
Park, Melbourne this weekend.
The range, designed by G2 New York, takes its inspiration
from the livery colours of the RA106 race car to produce an
urban and practical collection of thirty-seven items, designed
to offer lifestyle appeal both within and outside the F1 environment.
Instantly recognisable, with a distinctive white, red, olive
and black stripe pattern on all items, the new collection
will be first on sale to race fans at the Merchandise superstore
in Albert Park.
Renowned fashion photographer Elisabeth Hoff joined team
drivers Jenson Button, Rubens Barrichello and Anthony Davidson
at a pre-season test at the Jerez circuit in southern Spain
for the photo shoot. Relishing the chance to turn models for
the day, the three drivers also made full use of the opportunity
to admire their modelling co-stars, the brand new Honda Civic
road car and the Honda Fireblade and Zoomer bikes.
The full photo shoot from Jerez displays all items in the
new collection including replica team shirts and caps, individual
driver t-shirts and stylish lifestyle tops and jackets. The
ladies range includes a sweatshirt and selection of fitted
tops. To complete the collection is a series of smart accessories,
ranging from flags to keyrings and bags to sunglasses.
A preview of the 2006 collection can be viewed from the online
shop at www.HondaRacingF1.com from Saturday 1 April with online
orders commencing in mid-April. The full range will also be
available from select Honda dealers at the end of April and
from the Honda Racing F1 Team merchandise stand at the remaining
races of the 2006 Formula One season.
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