SEIKO CONFIRMS NEW PARTNERSHIP WITH HONDA RACING F1 TEAM
AND JENSON BUTTON
The Honda Racing F1 Team is delighted to announce a new agreement
with the SEIKO Watch Corporation which extends its existing
partnership to cover the 2006 and 2007 seasons. In addition
to being the official Team Watch Partner, SEIKO have also
concluded a personal agreement with Honda Racing F1 Team driver
Jenson Button, through which Jenson will endorse SEIKO's watches
and become an ambassador of the SEIKO brand.
Synonymous with precision time-keeping, the partnership with
SEIKO has been an excellent asset to the Honda Racing F1 Team
since the brand entered Formula One with the team in 2005.
The new agreement will build on this partnership which has
proven an exceptional marketing platform for the SEIKO Sportura
watch collection. For 2006, the Sportura series will be central
to SEIKO's marketing campaigns in its major international
markets.
The SEIKO branding will continue to appear on the Honda Racing
F1 Team's clothing, including driver racesuits, as part of
the team's Racing Revolution livery. In addition, from the
2006 season the SEIKO brand will feature on the pit-stop lollipop
during Grand Prix weekends and also on Jenson Button's helmet
to reflect his personal partnership with SEIKO.
Nick Fry, Chief Executive Officer of the Honda Racing F1
Team, commented: "I am extremely proud to confirm the
extension to our relationship with SEIKO for a further two
seasons. The association with such a technologically innovative
company fits well with the Honda design led philosophy and
we are already working on new designs with SEIKO for their
Sportura range. We are also very pleased to announce the personal
sponsorship with Jenson, who is a big fan of the SEIKO brand,
and I'm sure his presence will prove a valuable marketing
tool for SEIKO. This is a very exciting time for the team
as we prepare for the start of the new F1 season and we look
forward to celebrating our on-track successes with SEIKO this
year."
Mr. Shinji Hattori, President and CEO of SEIKO Watch Corporation
said: "We are delighted to renew our agreement with the
Honda Racing F1 Team. Both parties share a passion for engineering
excellence and we look forward to building our partnership
through the development of new products as well as through
shared marketing programmes. We wish the team and Jenson Button
every success in 2006."
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