HONDA SECURES TURKISH GP PARTNERSHIP WITH PETROL OFISI
Fresh from its momentous first win in the Hungarian Grand
Prix, the Honda Racing F1 Team has agreed a partnership for
the next race with Turkish Grand Prix title sponsor, Petrol
Ofisi.
Petrol Ofisi is the largest and leading retail and wholesale
petroleum distributor in Turkey. It operates two lubricants
blending plants, 12 terminals and 26 supply units, and sells
gasoline, diesel fuel and lubricants through more than 3,500
retail service stations (which includes its Petrol Ofisi and
Erk brand stations). Petrol Ofisi also offers aviation and
marine fuel, kerosene and natural gas. Its commercial and
industrial sales unit offers fuel to companies in agriculture,
construction and mining, transportation, as well as fuel oil
distributors. Turkish conglomerate Dogan Holding and leading
central European petroleum company OMV jointly control Petrol
Ofisi.
In Turkey, Petrol Ofisi will enjoy the benefit of a bespoke
livery for the Honda Racing F1 Team's T-car on Friday, with
the company's logo also featuring on the race cars of Jenson
Button and Rubens Barrichello and the team's trackside environment
of the garage and motorhome throughout the Grand Prix weekend.
Welcoming Petrol Ofisi to the team, Honda Racing
F1 Team Chief Executive Nick Fry commented: "Our
partnership with Petrol Ofisi for the Turkish Grand Prix is
very exciting for both parties, especially since it comes
hot on the heels of our fantastic win in Hungary three weeks
ago. We are delighted that Petrol Ofisi, title sponsor of
the race this weekend, will be able to share in this thrilling
time for the team as we return to the racetrack fresh from
Formula One's three-week break and ready to tackle the remaining
five races with renewed vigour. We look forward to a very
enjoyable race weekend in Istanbul with Petrol Ofisi."
Commenting on behalf of Petrol Ofisi, Jan Nahum,
Chief Executive Officer, said: "We are very
excited about our partnership with the Honda Racing F1 Team
for the Turkish Grand Prix. The objective of our F1 involvement
is to reach a wide international audience and our relationship
with the Honda Racing F1 Team and Honda Motor Company underlines
our global ambitions to expand into other international markets.
In this context, we hope to develop our partnership with the
Honda Racing F1 Team and Honda further. Our partnership in
Turkey provides us with a flexible marketing tool in support
of our title sponsorship of the race and in addition to excellent
brand visibility affords us the added dimension of being able
to really tap into our passion for F1 through access to such
a leading team, its drivers and senior personnel. We are particularly
pleased to be joining forces with Honda at such an exciting
time in the wake of the team's first win in Hungary."
|
