Rhythmic Gymnastics News
7 Year Commitment to British Gymnastics
This month British Gymnastics signed a seven-year sponsorship
deal with the Korean electronics brand LG. The sponsorship
has been designed to promote its new range of Direct Drive
washing machines that have been designed with the core values
of balance and agility – values they share with the
Gymnastics’ teams.
 The
sponsorship, designed to support the team in the run up to
the UK Olympics in 2012, positions LG as the ‘British
Gymnastics National Sponsor’ and specifically ‘Sponsor
of the British Rhythmic Gymnastics Squad’.
Moving forward all the British Rhythmic Gymnastics Senior
and Junior squad’s team clothing and accessories will
feature Direct Drive branding as the team takes part in 7-10
major international events per year including the World Championships,
European Championships and World Cup Qualifiers.
This sponsorship announcement coincides with the launch
of the LG Direct Drive washing machines. This exclusive new
range has been created using state-of-the-art technology and
cutting-edge design. The top-of-the-range machines are built
with a unique Direct Drive motor system that lowers noise
and vibration by 18%, provides a larger wash capacity and
triple energy efficiency for the ultimate care for your clothes.
James Jeong, Managing Director of LG Electronics UK, says,
“LG is delighted to be supporting British Gymnastics
and the Rhythmic Gymnastics Squad in the run up to the 2012
Olympics. We are extremely excited about developing this long-term
relationship, which fits with our vision for the future, as
we look to build on LG’s current success in the UK.”
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