SETANTA GOLF TO TELEVISE FULLER'S LONDON PRIDE EGU GOLD
MEDAL
The English Golf Union (EGU) today confirmed Setanta Sports
as the official broadcast partner of its flagship event for
club handicap golfers, the Fuller’s London Pride EGU
Gold Medal Championship.
Setanta Sports will televise coverage of the Gold Medal Final,
which will be held at the National Golf Centre, Woodhall Spa
on 18th and 19th August. The event will be added to the broadcaster’s
growing portfolio which includes the US PGA Tour, Asian Tour
and Champions Nationwide Tour all of which are shown on the
Setanta Golf channel, one of the 8 channels in the Setanta
Sports Pack.
The agreement includes a special subscription offer to golfers
who take part in the competition, which attracts participation
from over 600 clubs and estimated 90,000 golfers throughout
England. All players will be able to take advantage of a Setanta
Sports subscription, including the Setanta Golf channel, for
just £10 per month for three months, followed by £15
a month thereafter.
Lynne Fraser, EGU Marketing & PR Manager, commented,
“We are delighted to be working with Setanta Sports
to broadcast the most prestigious club competition in England
and the television coverage will further enhance the event’s
interest. It is great to see investment in grass roots golf
particularly when it will appear next to Setanta’s coverage
of some of the world’s best professional events.”
Fraser added, “It is also a real boost in the same
year that Fuller’s London Pride, the UK’s best-selling
premium ale, became an official partner of the EGU and also
our first title sponsor of the Gold Medal.”
Brian Quinn, Setanta Sports, Customer Acquisition Director,
commented, “Golf is major part of Setanta Sports offering
with the USPGA Tour, Champions Tour and Nationwide Tour all
on our dedicated Golf Channel. However we also have a strong
interest in playing our part in cultivating the amateur game
in the British Isles.”
“The EGU with over 1,900 affiliated clubs is an important
organisation within the amateur game and plays a great role
in supporting grass roots golf. We are delighted to be supporting
their work and taking their flagship club event to a wider
audience.”
Setanta Sports will also be broadcasting the Scottish Golf
Union’s Belhaven Best Scottish Club Handicap Championship
as part of their amateur golf coverage and recently appointed
Darren Clarke as their golf ambassador.
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