FULLER'S LONDON PRIDE CONTINUES TO SUPPORT GOLFERS AND THEIR
CLUBS
Fuller’s London Pride is a name that will become more
familiar to golfers as the 2007 season progresses.
Fuller’s London Pride, the UK’s leading premium
ale, is becoming the title sponsor of the EGU Gold Medal,
the flagship event for club handicap golfers. This prestigious
competition attracts participation from over 600 clubs and
estimated 90,000 golfers throughout England and entry forms
are now being sent to all clubs and counties.
In addition to receiving a winner’s medal and the opportunity
to take part in the two-day grand final at Woodhall Spa, Fuller’s
will be offering a case of London Pride to each club winner
plus a weekend break at a Fuller’s Hotel in London and
year’s supply of London Pride to the overall competition
winner.
Only England’s top 81 club winners are guaranteed a
place at the grand final. For the first time the Gold Medal
leaderboard will be available on the EGU website allowing
all golfers to see how their club or their county’s
clubs are fairing against the competition.
David Spencer, Brands Marketing Manager for Fuller’s
said, “ The Fuller’s London Pride EGU Gold Medal
is the ultimate prize for club golfers and we are delighted
to be supporting their quest to get to the final at Woodhall
Spa. London Pride is a fantastic pint that takes patience
and skill to brew – not to dissimilar to golf, a great
game that takes patience and skill to play.”
Fuller’s and the EGU have agreed a five-year deal and
are working on a number of initiatives to support golfers
and their clubs.
EGU Marketing and PR Manager Lynne Fraser added, “The
Fuller’s London Pride Gold Medal can be won by any EGU
member at any of our clubs and truly recognises England’s
best Handicap Golfer each year. Fuller’s has a great
enthusiasm to support a range of initiatives at clubs and
we are delighted that the company have chosen to work in partnership
with the EGU.”
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