EGU AND FULLER'S ANNOUNCE NEW SPONSORSHIP DEAL
The English Golf Union (EGU) have announced a major new sponsorship
agreement with Fuller’s that will see the brewer’s
London Pride brand supporting a number of initiatives at club
level throughout England.
As part of the agreement London Pride, the UK’s leading
premium ale, will become the title sponsor of the EGU Gold
Medal, the flagship event for club handicap golfers from 2007
onwards. The five-year deal was announced as the 2006 Gold
Medal Final teed off at The National Golf Centre, Woodhall
Spa, last weekend. The Gold Medal is an extremely well established
and respected grassroots tournament with over 600 clubs and
90,000 golfers taking part each year and the 81 top competitors
invited to the two-day grand final at Woodhall Spa.
In addition, London Pride will support a new initiative to
identify the “friendliest club of the year”. Club
golfers will be asked to vote for those clubs, other than
their own home club, that provide the most welcoming and enjoyable
experience for visiting golfers.
The EGU and Fuller’s will also sponsor a club’s
winter knockout, supplying results sheets and prizes to those
clubs who choose to participate.
David Spencer, Brands Marketing Manager for Fuller’s
said, “London Pride stands for getting the best out
of life and for many of our drinkers that includes enjoying
a good game of golf and a pint afterwards. We are delighted
to be working with the EGU to support the game at club level.
Golf is one of the most popular sports in the country and
supporting clubs and their members through this sponsorship
allows us to give something back to what is arguably the most
important element of the game, its grassroots.”
Paul Baxter, Chief Executive of the EGU added, “The
investment by Fuller’s is a great boost. Club members
are truly the lifeblood of our game. Fuller’s recognition
of this and their support for not only the Gold Medal, our
national championship event for club golfers, but for the
other club initiatives is certainly appreciated and complements
the EGU’s efforts of investing in our clubs and their
members.”
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