Force India Formula One Team Launches the VJM01
2008 World Championship challenger with new livery unveiled
ahead of the season's first GP
The Force India Formula One Team today launched its 2008
FIA Formula One World Championship car and unveiled its new
livery against the backdrop of the historic Gateway of India
in Mumbai. Force India presented its new challenger, the VJM01,
in its striking new livery of gold, tungsten and white.
The global launch was attended by several eminent personalities,
political leaders and a bevy of celebrities and corporate
head honchos along with the leadership team of Force India.
Commenting on the launch of the new Formula One Team car,
Dr. Vijay Mallya, Chairman and Managing Director, Force India
Formula One Team Limited said, "I am delighted to present
before you the livery of the brand new car that will compete
in the 2008 FIA Formula One World Championship. Today is a
memorable day not only for me as the owner of India's first-ever
Formula One team, but also for millions of Indians who can
today watch India occupy a place of pride as Force India becomes
the first and only Indian Formula One racing team to compete
with the best in the world, at the pinnacle of motorsport."
"The Force India Formula One Team is one of the only
eleven elite teams guaranteed an entry into the FIA Formula
One World Championship races. The Force India Formula One
Team is the new global face of an emerging superpower and
is today increasingly viewed as a Team that will change the
dynamics of Formula One, bottom up and a Team that dares to
dream. Most importantly, the Force India Formula One Team
has come to epitomize the dream of every Indian and is powered
by the passion of a billion hearts!", added Dr. Mallya.
The VJM01 will run for the first time at the test in Barcelona
from 25 - 27 February 2008.
The Force India Formula One Team marks India's first truly
global sports foray and embodies all the values that make
India a formidable force in the modern world: grit and determination,
youth, dynamism and most importantly an unmatched sense of
passion.
The management at the newly formed Force India Formula One
Team has firmly put down pillars on which the vision would
be achieved. Key amongst these would be the commitment to
constant innovation and technological progress, continuous
commitment of resources and creation of robust infrastructure
to support the team and grass root development of the sport
in India.
The Force India Formula One Team will be taking key initiatives
that will have the force of a billion hearts cheering the
pride of India as it races across the globe during the 2008
season. In line with the same, an aggressive marketing campaign
has been unleashed which also features one of the sports'
most advanced websites, www.forceindiaf1.com and Club Force,
the team's official community networking platform.
Based in Silverstone, England, a stone's throw from the famous
circuit that hosted the first ever Formula One World Championship
race, the Force India Formula One Team has evolved from the
iconic Jordan Grand Prix team and the recent Spyker Team.
The Team is now a finely tuned, state-of-the-art Formula One
entity, ready to challenge some of the automotive industries'
greatest brands for track victory. The team boasts a total
tally of 4 race wins and 19 podium places gained since its
inception in 1991.
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