Alice Sponsor Ferrari
Ferrari is pleased to announce that it has reached a sponsorship
agreement with the Telecom Italia Group, a leading telecommunications,
media and internet company.
Telecom Italia, through its Alice brand will thus become
an official sponsor of the Scuderia Ferrari Marlboro, with
a presence on the cars that take part in the Formula 1 World
Championship.
“We are happy to embark on a partnership with a group
as prestigious as Telecom Italia, which is a major industrial
player,” commented the Maranello marque’s Managing
Director, Jean Todt. “Innovation, the pursuit of excellence,
speed and a spirit of competition are just some of the values
we share with Telecom Italia and they will form the basis
of a close and productive collaboration.”
The agreement comes into effect as from 1st January 2007
and lasts for three years.
|
