NEW MAJOR PARTNERSHIP FOR 2008
Ducati and Enel announce their new agreement bringing the
top Italian energy group to the MotoGP championship for the
first time ever
On the day before the official Ducati MotoGP Team launch,
the Borgo Panigale manufacturers and Enel have officially
entered into a new, top-level partnership agreement. The biggest
electric company in Italy, and second listed utility company
in Europe by installed capacity, has decided to link its trade
mark and corporate image with Ducati, the 2007 MotoGP World
Champions famous for their own winning 'power'.
According to the two-year agreement, the Enel brand will
feature on the Desmosedici GP bikes as well as the leathers
and helmets of both Ducati MotoGP Team factory riders, the
reigning World Champion Casey Stoner from Australia and Italian
Marco Melandri, who makes his Ducati debut this year on the
Italian four-cylinder machine.
"It is not just a sponsorship agreement," commented
Gabriele Del Torchio, CEO of Ducati Motor Holding. "Ours
is a partnership between two major industrial concerns which
- through their innovation, productivity and knowledge - typify
Italian excellence and winning strength in sport and in business.
This partnership, like all the other prestigious agreements
that support us in the highly demanding MotoGP challenge,
confirms the level of credibility achieved by our brand and
professionalism. Enel will be not only our partner in MotoGP,
but also our official energy supplier, therefore actually
contributing to the growth and development of our company."
"The partnership between Enel and Ducati," said
Fulvio Conti, Enel Managing Director and CEO "brings
together two companies that are examples of that virtuous
Italian spirit acknowledged internationally. Ducati is a world-famous
model enterprise. Enel is today a multinational company active
in 21 countries, using international expansion as its main
asset to become a European leader. Competitiveness, professionalism
and innovation combined with loyalty and fair practice are
values promoted by Enel over many years. Today, we share these
values with a sport and a brand that are part of our national
heritage. This is a partnership that goes beyond sporting
competition, as starting from today, Enel is also the official
energy supplier to Ducati. Hopefully, our combined efforts
will help us achieve more and more important goals".
The new partnership with Ducati is part of Enel commitment
to sports. Enel, which already supports basketball, volleyball
and football, now sponsors a motor sport for the first time
and begins in style by supporting the World Champions of the
highly prestigious MotoGP class.
|
