DUCATI MOTO GP AND SUPERBIKE RACING TEAMS
ENDORSE OAKLEY PRODUCTS
American Sunglass Icon Now Represented by Entire Italian
Team
Paris, June 6, 2006 – Oakley, Inc. (NYSE: OO) today
announced that all members of Ducati’s MotoGP and Superbike
factory racing teams are endorsed to wear the company’s
sunglasses. Additionally, the sponsorship agreement includes
Oakley’s logo placement on MotoGP team helmets and leathers
and on the team’s Superbike motorcycle fairings.
“Our alliance with Ducati is no surprise. They approach
building the world’s best racing motorcycles the same
way we approach building the world’s best performance
eyewear – combining the highest quality materials and
advanced technologies with uncompromising standards,”
said Colin Baden, president, Oakley, Inc. “We share
a lineage of aggressive design and a continuous drive to raise
the bar of performance.”
Baden continued, “Our partnership with Ducati began
three years ago with elite editions of our performance eyewear.
Authenticated with the emblem found on some of the world’s
fastest motorcycles, the signature red and grey colors of
these frames are a nod to the velocity of innovation. Their
lenses are laser etched with the trademarked name of excellence
in Italian engineering and feature High Definition Optics®
(HDO®) making them essential equipment for competitors
around the globe,” Baden concluded.
The new Oakley-Ducati eyewear collection will be worn at
race circuits throughout the world by all four factory Ducati
riders in the MotoGP and World Superbike championships: Loris
Capirossi and Sete Gibernau, winners of four and nine MotoGPs
respectively, and Ducati legend Troy Bayliss and talented
youngster Lorenzo Lanzi in World Superbike.
“We are delighted to be able to extend our partnership
with Oakley to include this new endorsement, which will surely
bring about enhanced visibility for both of our brands,”
said Ducati Corse Managing Director, Claudio Domenicali. “Oakley
is one of the most exciting and stylish brands in the world
when it comes to high-performance eyewear, Ducati is a world
leader in stunning motorcycle design and exceptional performance;
as a result this partnership between Oakley and Ducati Corse
is a perfect match from all points of view.”
Ducati Signature products currently available from Oakley
include the Ducati WISDOM™ goggle and seven sunglass
styles: Ducati GASCAN™, Ducati MONSTER DOG™, Ducati
CROSSHAIR™, Ducati JULIET®, Ducati HATCHET™,
Ducati RIDDLE™ and Ducati FIVES® 3.0.
Oakley High Definition Optics® (HDO®)
Oakley HDO® is a collective platform of patented technologies
that offers unsurpassed visual clarity. Optical tests from
the American National Standards Institute (ANSI) show that
Oakley HDO® makes vision clearer and sharper, virtually
eliminating the problems of ordinary lenses such as refractive
and prismatic distortion. Pure Plutonite® lens material
filters out damaging UV rays including 100 percent of all
UVA, UVB, UVC and harmful blue light up to 400nm.
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