Accord reached between PepsiCo and the Italian team.
Gatorade take to the track with Ducati Corse
Helmet, leathers and gloves, fatigue and stress: the Gatorade
Sports Science Institute to investigate correct rider hydration
by means of the sweat test.
Ducati Corse has chosen Gatorade to be its official sports
drink. PepsiCo Beverages Italia has announced that an accord
has been reached linking the Italian team to the sports drink
until the end of 2007.
Gatorade will take to the track with the red Italian machines
in the MotoGP and World Superbike Championships, supporting
the riders during the races, helping them to re-hydrate in
a correct way and to maintain concentration and energy at
the required levels. In addition Gatorade will be available
for the mechanics in the pit garages and all the guests in
the team hospitality areas at circuits around the world. The
company's world-famous logo will be visible on the water-bottles
used by the factory riders, on the starting-grid and at the
finish of the races.
"We are really satisfied with this partnership, which
will also be associated with a series of important initiatives"
declared Dario Bassetti, Marketing Director of PepsiCo Italia.
"We wanted to tie our name with Ducati because with Gatorade
it shares essence and values, such as the taste for competition
and a desire to always exceed its own limits".
"I believe that the decision of a company of the calibre
of PepsiCo to invest in motorcycling, in a year that offers
numerous other prestigious sporting events, is an important
sign for our entire sector" declared Alessandro Cicognani,
Ducati Corse Marketing Director. "The decision to do
so together with Ducati makes us very proud and we are sure
that Gatorade will provide us with the energy required for
a season at the very top!"
Gatorade will make available for riders and medical staff
the experience of the Gatorade Sports Science Institute (GSSI),
the international body specialized in sports nutrition and
hydration. The accord also envisages that the Ducati riders
will take part in the GSSI sweat test, which identifies the
ideal hydration level of each individual sportsman, thus helping
to improve performance. By means of this test, the GSSI aims
to accumulate important information on the specific requirements
of bike racers.
"Motorbike racing is a sport that requires the utmost
concentration and energy. It also requires non-stop work to
obtain successful results. For this reason we believe that
Gatorade, thanks to its special formula, will be an important
ally for the riders, helping to guarantee their re-hydration
and to combat the onset of tiredness" explained Nicola
Sponsiello, the Gatorade Sports Science Institute's spokesperson
for Italy.
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