DUCATI AND SHELL PARTNERSHIP EXTENDED UNTIL AT LEAST 2008
Ducati Corse is proud to announce that its partnership with
Shell Advance will extend until at least 2008. The relationship
will ensure the development of tailored Shell Advance lubricant
and Shell V-Power fuel for the Ducati Corse racing teams.
Shell Advance will also continue as the first fill lubricant
of every Ducati bike that leaves the factory.
Since 1999 Ducati and Shell have won 6 World Superbike Constructors’
and 4 Riders’ titles which, together with the first
exciting victories in MotoGP, represent the sporting history
of this successful collaboration.
Federico Minoli, President and CEO of Ducati Motor Holding
S.p.A: ‘Ducati has a great tradition of success. On
the race track, Shell has been a fundamental part of this
success enabling our bikes to achieve higher speeds while
maintaining excellent reliability. It is for this reason that
I welcome the extension to our partnership with Shell and
the continuation of Shell Advance as the recommended lubricant
for every Ducati around the world.’
Carlo Alberto del Mastro, Shell Advance Global Brand and
Sponsorship Manager: ‘Shell and Ducati have had a very
successful relationship since 1999. We have made great leaps
in our Shell Advance lubricant technology as a direct result
of the work we have done with Ducati Corse engineers in World
Superbikes and MotoGP. So it makes sense, both with our hearts
and our heads, to commit to Ducati as we move in to a new
technical era of motorcycle development.’
Closer to the road, the agreement means Shell will continue
to lubricate every Ducati that leaves the Bologna factory
with Shell Advance and power them through the gates with Shell
fuels. The combination of development with both the race teams
and the road bike designers means that Shell’s commitment
to motorcycle products will continue and every rider around
the globe will be able to get more response from their bike
using Shell Advance.
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