DTM 2008 – News Release No. 1
Flat out into the new season
Deutsche Post to become DTM Series Partner
Deutsche Post is new series partner of DTM. Today in Bonn,
Jürgen Gerdes, company Board Member LETTER and PARCEL
Germany and Hans Werner Aufrecht, Chairman of DTM rights holder
and promoter ITR e.V., signed the contract for the two-year
partnership. Furthermore, DHL is going to support the touring
car races in the future as official logistics partner.
“As the world’s most popular touring car series,
DTM stands for speed, dynamic and team spirit, thus representing
the optimum partner, for us,” said Jürgen Gerdes,
company Board Member LETTER and PARCEL Germany, to explain
the new motor-racing involvement of ‘Deutsche Post’.
“DTM offers its sponsors splendid appearance opportunities.
With this cooperation with Germany’s racing series No
1 we underline our reputation of being the post for Germany
– and get through to a broad public.” The TV live
coverage of last year’s races alone amounted to a total
coverage time of 586 hours. Worldwide, DTM was covered for
2,862 hours. While more than 800,000 spectators witnessed
the races on site.
The sponsoring package of the Bonn based company comprises
perimeter advertising and equipping the grid girls as well
as promotion activities supposed to address the consumer during
the race weekends. At the same time, Deutsche Post will also
use its presence in the exclusive DTM environment as business
platform. The goal: to extend and intensify important business
contacts. Its lounge in the paddock also will be at the disposal
of third parties as platform for talks and discussions.
“With Deutsche Post and DHL, we have obtained two partners
reflecting exactly those values that also are of major importance
for us,” ITR Chairman Werner Aufrecht beamed during
the signing of the contract. “Just as it is the case
in DTM, speed and precision also represent key factors for
the success of Deutsche Post. In addition, DHL will be a reliable
partner when it comes to supporting the complex logistic demands
of DTM.” DHL, the express brand of Deutsche Post, has
already been Formula 1’s global logistics partner since
2001.
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