DTM conquers Asia and North America
First-time live coverage in China and the USA
This weekend, DTM is going to kick off its 2008 season at
Hockenheim – and the world is going to witness the race
action live.
For the very first time, the most popular international touring
car series will be covered live and at full length on four
continents. The 2008 DTM season will be covered live in more
than 50 countries, with the USA, Canada and China joining
the live-coverage fraternity for the first time. This means
that DTM is represented on every core market of the automotive
industry, now.
In addition to the long-established DTM partners in South
America, Middle East and Africa, stations on the Asian continent
and North America are going to cover the battle between Audi
and Mercedes-Benz without any time delay for the first time.
At the same time, DTM’s popularity also keeps on increasing
in Europe. This is demonstrated by the new live-coverage timeslots
in Spain, Norway and Austria where ORF is going to cover DTM
live. Consequently, the full DTM season is can be watched
live in nearly every European country.
Even those motor-racing enthusiasts that miss a race, during
the course of the season, won’t have to make do without
DTM pictures. Extensive DTM highlight programmes will be broadcasted
in about 50 countries all over the world: numerous European
TV stations as well as stations from Peru to Japan in Middle
East and from Australia to Northern Africa will broadcast
the DTM highlights.
And while the crowds on site still let the race day end,
the latest DTM news already are on their way around the world.
Right after the race, the most important pictures of the DTM
weekend are made available to the major TV agencies, such
as Reuters, EBU and sntv. So, the crucial moments of the race,
results and interviews will be at the disposal of every important
news room – just two hours after the race and free of
charge.
In 2008, DTM already achieved an international TV presence
of more than 2,500 hours but all the signs are that this figure
will once again be exceeded, in the new season.
In Germany, ARD will cover DTM live: the qualifying sessions
on Saturday from 13:30hrs CEST (12:30hrs BST) and the races
on Sunday from 13:45hrs CEST.
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