The BMW Sauber F1 Team and Certina extend their partnership.
The BMW Sauber F1 Team is extending its partnership with
Certina. The Swiss sports watchmaker has been an Official
Partner of the team since it was founded and reaps the benefits
of the brand’s global visibility, advertising rights
and the use of various BMW Sauber F1 Team event platforms.
The Certina logo will remain visible on the pit stop lollipop
and will now also appear on the helmets and on the cuffs of
the overalls worn by drivers Nick Heidfeld and Robert Kubica.
In the words of BMW Motorsport Director Mario Theissen: “Precision
timekeeping in every situation is the key evaluation criterion
in Formula One. From that point of view, this involvement
is utterly authentic. We are proud to have a partner in Certina,
makers of sporty, high-performance timepieces.”
Adrian Bosshard, President of the Certina brand, corroborates
this: “Formula One is and will remain an ideal platform
for our brand. Formula One, and the BMW Sauber F1 Team in
particular, stands for precision, reliability, cutting-edge
technology, innovation and dynamics. These are all values
which have similarly underpinned the Certina brand philosophy
from the beginning and which define our affinity with motor
sport’s crowning discipline. Furthermore, Formula One
enjoys above-average popularity in Europe and Asia, where
Certina has widespread distribution. For us, as a Swiss company
with a longstanding tradition, it is very important to work
together with the appropriate team. With its Swiss roots,
high performance aspirations and huge popularity rating, the
BMW Sauber F1 Team is the ideal partner for us.”
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