BMW Sauber F1 Team agrees partnership with O2
Munich, 11th January 2006. The new BMW Sauber F1 Team will
have the support of mobile phone operator O2 Germany in 2006.
As an official partner of the BMW Sauber F1 Team, O2 is extending
its previous Formula One involvement and its existing partnership
with BMW.
The partnership between the BMW Sauber F1 Team and O2 goes
beyond conventional sponsoring. Starting this season, for
example, the Munich-based network provider is planning to
offer team-design merchandising articles in its stores. O2
also offers a wide range of WAP, MMS and SMS information services
on the subject of motor racing as well as up-to-the-minute
news. The BMW Sauber F1 Team will in future be making its
mobile phone calls through O2.
BMW Motorsport Director Mario Theissen: "It is important
for us to have partners who apply the same high standards
to their products. O2 stands for quality, innovative solutions
and user-friendliness. We are looking forward to working together."
Rudolf Gröger, CEO of O2 Germany, adds: "O2 and
the BMW Sauber F1 Team share the same striving for perfection.
Both partners focus on innovation and use the latest technology
to achieve rapid success."
The connection between the two companies has a history. O2
was already an official supplier to the BMW WilliamsF1 Team
and a team partner of BMW Motorsport during their one-two
victory in the Nürburgring 24-Hour Race in 2005.
O2 (Germany) GmbH & Co. OHG is a subsidiary of O2 plc.
With its own mobile phone network as well as a roaming deal
with T-Mobile, it offers its postpaid and prepaid customers
virtually blanket GSM coverage in Germany. Beyond that, the
company offers innovative mobile data services based on GPRS
and UMTS technology. O2 plc has 25.7 million customers in
Britain, Ireland and Germany.
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